Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make Hearst competitive with Facebook and Google, but the publisher hopes it will give it a leg up with other legacy publishers and digital-only publishers, Hearst's Cameron Connors said. “What Toyota wanted to see is, how people are consuming print content, but also, did they follow [the brands] in digital,” he said. The post The latest bid to keep print relevant: Hearst offers print-to-digital targeting appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Barnes & Noble has issued shareholders with a formal tender offer after rebuffing a further bid from US book distributor Readerlink, made after an initial deadline following the agreement with Ellliott Advisors had passed. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 12:42:15 UTC ]
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Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer. Continue reading at The Bookseller
[ The Bookseller | 2019-06-14 19:27:47 UTC ]
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Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
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HarperFiction is joining forces with the Comedy Women in Print Prize, with the publisher offering the winner a publishing contract and £5,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2018-12-17 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
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Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek
[ AdWeek | 2018-07-26 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Far from a nostalgia tour, speakers at the ModMag NY summit celebrate the enduring power of magazines past, present, and future. The post Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-01 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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