The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises in a very sharp form the question of responsibility for what appears on a user’s screen: is the owner of the site responsible for the content that appears there, even though no human eye may ever have seen it? Facebook and in fact all the ad-supported businesses on the internet maintain that they are platforms, not publishers. Their responsibility extends only to content they know about. Is this enough? Should they also be responsible for content they might reasonably anticipate?Facebook’s defence is that it has taken down individual adverts as they are reported; Lewis counter charges that they are soon, predictably, replaced with almost identical ones. It does appear odd that Facebook, which is extremely keen on facial recognition and can label the people in friends’ photograph feed with sometimes disconcerting accuracy, is apparently unable to recognise the face of a television personality made as recognisable as possible or to kill automatically any ad in which it appears. In a similar way, YouTube, owned by Google, is far more successful at keeping pornography off the site than it is at keeping off incitements to hatred or bullying. All that really frightens them is the thought... Continue reading at 'The Guardian'

[ The Guardian | 2018-04-23 00:00:00 UTC ]
News tagged with: #facial recognition

Other news stories related to: "The Guardian view on ad tech: a tangled web | Editorial"


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled gardens #ad tech #open web


The Guardian view on fiction vending machines: attention seekers | Editorial

If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian

[ The Guardian | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern twist


The Guardian view on academic publishing: disastrous capitalism | Editorial

The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian

[ The Guardian | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential crisis #publishing industry #university libraries #scientific knowledge #central element #peer review


The Guardian view on Dan Mallory: a twisted tale of publishing | Editorial

The story of Dan Mallory, aka the bestselling author AJ Finn, reads like a thriller. But it asks uncomfortable questions of the literary worldA true story worthy of a Patricia Highsmith thriller was published this week in the New Yorker. The magazine detailed the deceptions of Dan Mallory, who... Continue reading at The Guardian

[ The Guardian | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year announced #hachette uk #white men


The Guardian view on business and arts: cash without a voice | Editorial

Corporate sponsorship needs to steer clear of impinging on artistic freedomsNews that investment managers the Man Group is withdrawing its sponsorship from the Booker prize after 18 years has shocked the literary world. The hedge fund’s decision to move on was linked in the press to novelist... Continue reading at The Guardian

[ The Guardian | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language fiction #outspoken authors #corporate responsibility


The Guardian view on modern writers: the myth of the reclusive author | Editorial

These days, most writers cannot afford to live secluded from their public. But when a very private author like Thomas Harris announces a new novel, there’s always special excitementAuthors – at least as far as their relationship with the public goes – fall into several distinct categories. There... Continue reading at The Guardian

[ The Guardian | 2018-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience members #travel expenses #recent study #day jobs


The Guardian view on free speech online: let law decide the limits | Editorial

The standards by which the internet is controlled need to be open and subject to impartial judiciaries – not left to advertisersThe revelations we publish about how Facebook’s data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global... Continue reading at The Guardian

[ The Guardian | 2018-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #awful lot #4bn times


The Guardian view on the death of NME: the end of an era | Editorial

The news that the music weekly will no longer appear in print is unsurprising. Where should we look for the sense of excitement it once offered?It would be silly to mourn the demise of NME, which is closing its print edition after 66 years, maintaining only its painful digital existence. This is... Continue reading at The Guardian

[ The Guardian | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white men #public enemy #smash hits #julie burchill #cutting edge


The Guardian view on literary fiction: in need of support | Editorial

Stories should come from all parts of society – not just from the well heeled and the middle classLiterary fiction, you might think, is in wonderful health. Book festivals, from Edinburgh and Wigtown in Scotland, to Hay-on-Wye in Wales, to Cheltenham and Bath in England, are flourishing. There... Continue reading at The Guardian

[ The Guardian | 2017-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial crisis #genre fiction #research commissioned #cultural organisations


The Guardian view on Brexit and publishing: a hardcore problem | Editorial

London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian

[ The Guardian | 2017-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime minister #european union #uk voted


The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make decisions #digital operations #everyday life


The Guardian view on the Sun journalists’ acquittal: the right verdict | Editorial

The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian

[ The Guardian | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public interest #difficult questions


The Guardian view on Amazon v Hachette: reading and writing | Editorial

Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between... Continue reading at The Guardian

[ The Guardian | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy button #ebook market #two-page ad


Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #running ads #facebook rolls


‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music-streaming services #digital downloads #biggest problem #marketing efforts #raised $2 #tech startup #longer videos #watch videos


Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | News stories tagged with: #publishers including #live updates #taking place #open web #ad exchanges


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #blurred lines #privacy reckoning #oral history #final episode


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #ad tech #oral history