The Guardian view on Amazon v Hachette: reading and writing | Editorial

Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between the multibillion-dollar publisher Hachette (and now the Scandinavian publisher Bonnier) and the even more multibillion-dollar Amazon is usually discussed in high-minded tones, particularly by publishers and their authors. But at heart, it is merely another collision between producers and consumers that has a particular significance only if you ascribe a value to books as cultural artefacts. It is perfectly possible, instead of Hachette and Amazon, and the 900 writers who took out a two-page ad in the New York Times to protest, to substitute supermarkets, dairy farmers and the price of milk.Although books account for only 7% of the sales of the Everything store, Amazon sells a lot of them. In particular it has 60% of the ebook market. It believes a flat-rate sales price for new books and bestsellers delivers higher sales and bigger profits. Hachette disagrees. Amazon is forcing the issue by disadvantaging Hachette books (no buy button, no discounts and so on). Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-08-19 00:00:00 UTC ]
News tagged with: #two-page ad #ebook market #buy button

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[ The Guardian | 2019-05-27 17:25:07 UTC ]
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