Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Our history, as individuals and as societies and cultures, is inextricably and necessarily intertwined with documenting things. And despite ever more technology, that will never change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Two new reports from the UK's Academic Book of the Future call for stakeholders in academic publishing tto formalize their collaboration in order to make advancements and improvements. The post The UK’s ‘Academic Book of the Future’ Project: Two Key Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-05 00:00:00 UTC ]
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The Potion Diaries author Amy Alward has signed a new series with Simon & Schuster, set in a near-future society where mobile phones have been replaced by “smart pets”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Reshma Saujani, founder of the national nonprofit Girls Who Code, told librarians that getting young girls interested in technology is the key to better future—and urged them to help her “change the culture” that is pushing girls away from coding, and computers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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For 33 years, Galaxy Press has been promoting the work of science fiction and fantasy writers and illustrators through the annual L. Ron Hubbard Writers and Illustrators of the Future contests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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Dominique De-Light blogs about why Creative Future is determined to help underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Imagine the forecasters are right, and that print will die and social media rises to domination. What would the 2042 general election be like then?It was the week when the fake news furore went legacy-viral. Facebook bought full-page print ads in national dailies featuring 10 tips for spotting... Continue reading at The Guardian
[ The Guardian | 2017-05-14 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Authors and agents have expressed concern about the future of Scottish independent publisher Freight Books following the departure of co-founder and director Adrian Searle earlier this week. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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As major universities like UC Berkeley abandon traditional book collections, the role of campus libraries is starting to look a little different from the good old days of an offline era. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-04-26 00:00:00 UTC ]
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