Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Greg Hywood, himself a male champion of change, dismays staff by bringing in new management team that sidelines womenFairfax Media’s chief executive, Greg Hywood, has come under fire for appointing 10 men and just one woman to lead his “next generation publishing model”, part of the company’s... Continue reading at The Guardian
[ The Guardian | 2017-02-15 00:00:00 UTC ]
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Fast Company talks with author Yuval Noah Harari, whose new book looks ahead and hazards a few guesses on what's next for humanity. Fast Company talks with author Yuval Noah Harari, whose new book looks ahead and hazards a few guesses on what's next for humanity.Yuval Noah... Continue reading at Fast Company
[ Fast Company | 2017-02-14 00:00:00 UTC ]
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Future Publish's program at Leipzig Book Fair includes a tour, as literary fiction and free speech intersect at conferences in the US and UK. The post Germany’s ‘Future Publish’ at Leipzig; Faber’s Page and Europa’s Reynolds on Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-13 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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In this week's episode of KCRW's "Scheer Intelligence," Steve Wasserman, former editor at Yale University Press and the Los Continue reading at HuffPost
[ HuffPost | 2017-02-04 15:51:11 UTC ]
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Faber’s adult publisher Mitzi Angel talks to Benedicte Page about hunting out powerful new voices in order to build on the publisher’s venerable history. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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In his opening keynote at the 2017 ALA Midwinter Meeting in Atlanta, just hours after Donald Trump was sworn in as the 45th President of the United States, W. Kamau Bell made a plea to librarians: don’t let Trump’s vision of America become the new normal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-21 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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In a new book about the decline of journalism, stockbroking analyst Lorna Tilbian examines the potential of an alternative source of income for publishers Stockbroking media analysts are dispassionate observers of the industry. One of the most respected of their number is Lorna Tilbian, now head... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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After only two years of publishing, Utah’s Future House Publishing has seen a fair amount of success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age
[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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