Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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As a new report reveals the dire financial straits being faced by literary novelists, we investigate how these bleak conditions arose and what can be done to help the writers, regarded by some as thoroughbreds and by others as ghosts of Christmas past. We also catch up with Edward St Aubyn, one... Continue reading at The Guardian
[ The Guardian | 2017-12-19 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Publishers need to embrace a global rights acqusition strategy, HarperCollins’ chief digital officer and executive v.p Chantal Restivo-Alessi has said. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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“Whatever the opposite of FOMO is, I have that.” I believe that your dreams and your day job can coexist. I always have at least four projects going on at the same time, and I switch frequently between them. If I’m struggling to work on a project for Windows Insiders, I’ll write a chapter of a... Continue reading at Fast Company
[ Fast Company | 2017-11-20 00:00:00 UTC ]
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Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Ahead of the ‘Building Inclusivity in Publishing Conference’ on 13th November, The Bookseller spoke to seven panelists about their experiences of inclusivity in the sector, and what steps can be taken to accelerate change. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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More than 200 members of the bookselling community gathered at the Southern California Independent Booksellers Association trade show October 27-28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-01 00:00:00 UTC ]
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Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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The ones to watch for this week at the Frankfurter Buchmesse: Here are eight of the Frankfurt Fellows, a group of up-and-coming talent in global publishing. The post The Faces of Frankfurt’s Future: Meet the Frankfurt Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-10 00:00:00 UTC ]
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After a tough year at Aitken Alexander, Clare Alexander says the agency is ready to return to the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times
[ The New York Times | 2017-09-23 00:00:00 UTC ]
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Barnes & Noble has been closing stores steadily for years, but CEO Demos Parneros said, during a conference call yesterday, that his goal is to position the company for "net store expansion" in fiscal 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Authors have asked whether the novel will exist in the future when competing against new entertainment trends such as online streaming and television box sets. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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