Since the publisher’s launch in early 2009, the Experiment’s biggest success has surprised even its staff: Forks over Knives: The Plant-Based Way to Health has become a smash hit, selling 127,000 copies since its publication in summer 2011 (it’s also the #47 bestselling book of the year so far on Amazon), as well as spawning a cookbook, Forks over Knives: The Cookbook, which has sold more than 32,000 copies since its August 2012 pub date at outlets tracked by Nielsen BookScan. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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For the first part of 2016, it is the mid-sized publishers that are driving the overall market’s excellent 9.3% print sales growth. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Both non-profit and for-profit bookstores are funding literacy programs through the sale of used books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Wednesday, at a hearing in its bankruptcy proceedings, the retailer won a short extension in the amount of time it has to find a buyer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Mary Cash, v-p and editor-in-chief of Holiday House, reports on her trip to the Seoul International Book Fair in South Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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What's the perfect manuscript? The authors of the forthcoming 'The Bestseller Code' assessed some 20,000 works to find that a 2013 novel by Dave Eggers had all the attributes of a book destined for literary success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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13 international book fair directors gathered in Mexico to discuss their progress and evolving viewpoints on the industry and its trade events. The post Sharing Experience, Expectations: Book Fair Directors Meet in Mexico appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-24 00:00:00 UTC ]
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This nonfiction book by a Swedish adventurer who befriended a stray dog on a grueling trek in South America has become an unexpected hit in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Live literature producer and independent publisher Penned in the Margins is publishing the latest titles from Luke Kennard and Melissa Lee-Houghton, which its director Tom Chivers believes is a “bit of a coup” for a small indie. Continue reading at The Bookseller
[ The Bookseller | 2016-06-20 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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'Ebooks are essentially Web sites in wrappers. So what happens if you take the wrappers off?' One answer lies in the layered reading world of Strata, a digital storytelling project from Penguin Random House and a host of collaborators led by Dan Franklin. The post ‘Experiences and Story’: PRH’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-27 00:00:00 UTC ]
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The police are re-appealing for information regarding the missing children’s author Helen Bailey, who was last seen in Royston in April. Continue reading at The Bookseller
[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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A story of turning a negative into a positive is always heartening, as evidenced by "Seven and a Half Tons of Steel," a picture book written by Janet Nolan and illustrated by Thomas Gonzalez. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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After the success of Fredrik Backman’s 'A Man Called Ove,' which was released in English in July 2014 and hit bestseller lists earlier this year, Atria has two follow-ups from the Swedish author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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