The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Amazon's Little A imprint will release novels, memoirs, and story collections, while Day One will focus on short stories and new writers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-19 00:00:00 UTC ]
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Debuting at #2 on the German fiction list in February was The Washington Decree by Jussi Adler-Olsen, a Danish writer who has found success in countries around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2013-03-14 00:00:00 UTC ]
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The Folio Society has been announced as sponsor of the Literature Prize, the new award co-founded... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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The Economist is considering providing an audio-only subscription, according to Nick Blunden, global digital publisher of the title. The weekly print title, which is also available online and has apps for seven digital platforms, said the move would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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A debut author who graduated from the celebrated Iowa Writers' Workshop has a seven-figure book deal.HarperCollins announced Wednesday that it will publish Erika Johansen's Queen of the Tearling, a fantasy trilogy inspired in part by Barack Obama.A person with knowledge of the negotiations said... Continue reading at Crains New York
[ Crains New York | 2013-02-21 00:00:00 UTC ]
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Amazon is said to be involved in a scandal in Germany, with a documentary accusing the retailer... Continue reading at The Bookseller
[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Transworld has moved speedily to acquire a new fantasy trilogy by debut author Erika Johansen,... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired a debut novel by US journalist Rene Denfield. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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An award-winning ballet dancer and a French opera director are among the debut authors tipped for success in 2013 by book chain Waterstones. Continue reading at BBC News
[ BBC News | 2013-01-15 00:00:00 UTC ]
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Her 'Too Bright to Hear Too Loud to See' follows a bipolar Hollywood studio executive in three parts of his unstable life.Too Bright to Hear Too Loud to See Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-11 00:00:00 UTC ]
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Egmont Press has acquired a debut historical fiction title, The Executioner's Daughter, by TV... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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Mumbai's slums, the Iraq war and the fall of Colonel Gaddafi are among the subjects covered by the five titles up for the 2012 Guardian First Book Award. Continue reading at BBC News
[ BBC News | 2012-11-08 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
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More Info Hands-on with Kobo's Glo and Mini e-readers (video) Kobo Glo review: another illuminated e-reader lights up the market Amazon Kindle Paperwhite review While tablet and smartphone manufacturers battled it out over screen sizes, e-reader makers seem to have settled on an... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Orion has acquired the first two novels from Irish journalist Rachael English. Managing director... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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