The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:24 Vintage has acquired two debuts, each to be published in spring 2012, with one by a Danish author living in Australia, and the other by an author born in Hong Kong and now living in the US. Editor Alison Hennessey has... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 16/08/2011 - 14:41 Kathryn Stockett has become the first debut author to join the Kindle Million Club after selling over a million copies of her novel The Help (Penguin). Janet Evanovich, Headline Review author of the Stephanie Plum novels, has... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 02/08/2011 - 15:53 Sophie Kinsellas sixth Shopaholic instalment, Mini Shopaholic (Black Swan), was comfortably the bestselling book in the UK last week, earning the novelist her ninth Official UK Top 50 number one. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 18/07/2011 - 12:15 Headline has pre-empted a debut novel about a man's whose nine month old daughter is abducted by carjackers in South Africa. Publisher at large Martin Fletcher bought world rights to Held Up by Christopher Radmann from Juliet... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:53 The Edinburgh International Book Festival is to be sponsored by Guardian News & Media, in a newly-penned two-year deal. The sponsorship deal will include coverage in the Guardian, the Observer and its books website of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 11:31 Headline has acquired a debut literary suspense novel by Australian writer Poppy Gee. Publishing director Imogen Taylor bought world English rights from Julia Kenny at Markson Thoma, with Andrea Walker at Reagan Arthur... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 15:48 Little, Brown has become the latest publisher to sign a hefty advance for a debut novel, snapping up two novels by debut Irish writer Kathleen MacMahon for £600,000. C.e.o. Ursula MacKenzie pre-empted world English... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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The new Adweek debuts this week with a letter from editorial director Michael Wolff promising that this "is not your father's trade magazine." The brand--which merges sister titles Brandweek and Mediaweek--boasts a new look in print (with a redesign from storied magazine designers Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 19/04/2011 - 15:28 Picador has pre-empted on two novels by debut fiction authors, one a literary thriller set in the diving world, and the other following a fictional 1930s Hollywood star. Publisher Paul Baggaley acquired UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 11:55 Random House Children's Books has acquired a debut children's novel by BBC Radio 2 presenter Simon Mayo. Editorial director Kelly Hurst acquired world all language rights in the two-book deal through Sam Copeland at... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/03/2011 - 08:30 Transworld has acquired three novels by debut author Victoria Lamb, all set in the time of Elizabeth I's reign. Publishing director Selina Walker bought world rights in the trilogy from agent Luigi Bonomi, and will... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 16/03/2011 - 09:04 Hodder thriller imprint Mulholland Books has acquired a fiction debut by "Saw" writers Patrick Melton and Marcus Dunstan, and author, screenwriter and illustrator Stephen Romano. Editor Ruth Tross bought British... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/03/2011 - 10:14 Sceptre has signed a six-figure deal for two novels by debut author Jess Richards, including Snake Ropes, set on an island "off the edge of the map". Deputy publisher Jocasta Hamilton made the deal for UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Publication Date: Wed, 09/02/2011 - 20:05 Debut author Sita Brahmachari has won the Waterstones Childrens Book Prize for her coming-of-age novel about life, death, friendship and love. She was awarded the £5,000 prize this evening [9th February] for Artichoke Hearts, published by Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
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The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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