As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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“Pugilistic metaphors and hard-drinking aphorisms … a brittle misogyny and a vainglorious narcissism. And then there are all the dead animals.” David Barnes considers the baggage of Ernest Hemingway, 100 years after his first published work. | Lit Hub Criticism Welcome to the Shakespeare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-17 10:30:58 UTC ]
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Omer Aziz on finding himself trapped between East and West in Jerusalem: “Everywhere I went there had been an implicit question everyone seemed to be asking: What side are you on?” | Lit Hub Memoir Books from the life of Isabella Stewart Gardner, the most important arts patron you’ve never heard... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 10:30:31 UTC ]
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“What had I done, insisting on more of us?” Maggie Smith on the anxious, silent first year of motherhood. | Lit Hub Memoir We asked, you answered: Here are 22 (more) adaptations better than the books they’re based on. | Lit Hub Film & TV Naomi Kanakia on literary transphobia. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-12 10:30:47 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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“Transness emerges at the sight of other trans people living happily in the world.” Rafael Frumkin on top surgery, the beauty of the trans body, and building a world to feel safe in. | Lit Hub Memoir How Fabio Pusterla discovered a lifelong love of poetry (translated by Will Schutt). | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 10:30:39 UTC ]
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Blackstone Publishing has built a backlist of about 800 print and 950 e-book titles since it released its first books in those formats in 2016. The goal now, company president Anthony Goff said, is to continue to ramp up production across all formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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For so long, it seemed that readers were only interested in the experiences of people like me if we were traumatised, not triumphant – and I internalised this as an indisputable factGet our weekend culture and lifestyle emailI can’t pinpoint exactly when I started imagining myself in the stories... Continue reading at The Guardian
[ The Guardian | 2023-03-18 19:00:19 UTC ]
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Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Alexa Hagerty decodes the messages of trauma written in the skeletons of Argentina’s death flights victims. | Lit Hub History “Just when you think you’re about to get a thick and steamy anthology of what women want, we find the same censorship and control at play.” Is Gillian Anderson’s new... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-16 10:30:52 UTC ]
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A more interesting autofiction: DK Nnuro examines how Black writers are “appropriating” their way into a literary movement. | Lit Hub Criticism Is the “first job” memoir dead? Bryony Lau makes the case for new narratives of work. | Lit Hub Criticism “If Don Draper is a metaphor for white... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 10:30:59 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian
[ The Guardian | 2023-03-09 11:20:19 UTC ]
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Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
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Carolyn Forche remembers the late, great poet Charles Simic. | Lit Hub Nerds, jocks, and a secret society: Will Schwalbe recalls the start of an unlikely friendship at Yale. | Lit Hub Memoir Bruce Krajewski unpacks the criticism of Erich Maria Remarque’s All Quiet on the Western Front and its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-02 11:30:14 UTC ]
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The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian
[ The Guardian | 2023-02-24 14:00:26 UTC ]
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Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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A photo essay celebrating the versatility of public libraries prompted an outpouring of enthusiasm from card-carrying book lovers. Continue reading at The New York Times
[ The New York Times | 2023-02-19 10:00:09 UTC ]
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Beyond traditional workshop: Rachel May and Krys Malcolm Belc offer a chapbook-oriented reading list for literary innovation. | Lit Hub Reading Lists A century of Weird Tales: Some of the best fantasy and horror stories you can read online from “the magazine that never dies.” | Lit Hub What... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 11:30:49 UTC ]
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