As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Starting this spring, Cameron Kids will publish Pulitzer Prize-nominated reporter Sarah Maslin Nir's Once Upon a Horse series for middle grade readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
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Geetanjali Shree’s prizewinning novel “Tomb of Sand” pushed the boundaries of experimental writing in Hindi and spotlighted the wealth of Indian literature in languages other than English. Continue reading at The New York Times
[ The New York Times | 2023-02-11 10:00:17 UTC ]
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Yesterday morning, The Washington Post’s Ron Charles published a summary of “what readers hate most in books“—the result, Charles tells us, of asking the readers of the Post’s Book Club newsletter to write in with their pet peeves. “The responses were a tsunami of bile,” Charles writes.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-09 16:26:13 UTC ]
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Davon Loeb’s debut memoir The In-Betweens follows the story of his childhood, adolescence, and early adulthood as a biracial young man growing up between various cultures, races, and identities. Loeb grows up with a Black mother and a white, Jewish father. In school, he is one of the few Black... Continue reading at Electric Literature
[ Electric Literature | 2023-02-09 12:00:00 UTC ]
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“Will this book, like so many cultural products made by creatives of color, be expected to somehow prove the viability of Black novels in the marketplace?” Debut author Laura Warrell on publishing while Black. | Lit Hub Memoir Rapid-fire reviews of the literary adaptations that premiered at... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 11:30:35 UTC ]
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Agent Jeffrey Hermann argues that changing a book based on a sensitivity read can make it less authentic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Unlike Kindles, Kobo e-readers don’t have generic screensavers appear on screen when in standby mode. Not by default. Even on more premium models like the Kobo Libra 2 and Kobo Sage, your only options are your current book’s cover or a blank screen that says “Sleeping.” Fortunately, if... Continue reading at PC World
[ PC World | 2023-01-27 17:00:00 UTC ]
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How Edith Wharton foresaw the 21st century: “The scandals documented in Wharton’s narratives serve as harbingers of the sensations that flash across our hand-held screens.” | Lit Hub Biography Peggy Orenstein delves into the endangered, male-dominated vocation of… sheep-shearing. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-24 11:30:01 UTC ]
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We spoke with four educators about the ways they help turn reluctant readers into readers—and, hopefully, lifelong readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
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Amazon is selling the 2022 Kindle Kids at a discount for the first time since it was released in September last year. The e-reader is currently on sale for $85 or $35 less than its retail price of $120. If your child wants a device with a bigger screen, though, the Kindle Paperwhite for Kids is... Continue reading at Engadget
[ Engadget | 2023-01-20 12:40:21 UTC ]
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Views range from sympathy for the Sussexes in light of treatment by royals and tabloids, to regarding them as being ‘as entitled as the others’Prince Harry’s tell-all autobiography has become the UK’s fastest-selling nonfiction book ever. The memoir has been controversial, with Harry making... Continue reading at The Guardian
[ The Guardian | 2023-01-13 12:09:22 UTC ]
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The Lying Life of Adults, Dune: Part Two, The Color Purple, and more of the literary film and TV premiering in 2023. | Lit Hub Film & TV “Professional relationships as close and supportive as that between Caro and Gottlieb have always been rare, in book publishing as everywhere else, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-13 11:30:29 UTC ]
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If you're reading Prince Harry's memoir 'Spare' and wondering what a biro is, here's a master list of the schools, nicknames and body parts you need to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-12 00:41:17 UTC ]
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Her Denver bookstore, the Tattered Cover, was among the country’s best, and she often found herself in the midst of First Amendment fights. Continue reading at The New York Times
[ The New York Times | 2023-01-07 20:10:30 UTC ]
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New York Times suggests Spare could be one of most divisive celebrity memoirs as comedians and talkshow hosts weigh inConcern, comedy, and confusion – Prince Harry’s upcoming book has generated different reactions across the US, his adopted home country.Excerpts from the autobiography Spare were... Continue reading at The Guardian
[ The Guardian | 2023-01-07 19:39:06 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Before you publish, consider getting some feedback on your work through beta readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian
[ The Guardian | 2023-01-05 06:41:18 UTC ]
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With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times
[ The New York Times | 2023-01-04 17:18:03 UTC ]
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