As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with:
#books coverage
#experiential activations
#daily beast
#daily basis
Story nominated for News gong branded ‘national disgrace’ by Indigenous reporters. Plus: SMH all wrapped up in The EverestFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastThere’s one thing guaranteed at the annual... Continue reading at The Guardian
[ The Guardian | 2022-10-14 03:11:42 UTC ]
More news stories like this | News stories tagged with:
#latest updatesget
#lachlan murdoch
#gala ceremony
#top stories
#guardian australia
#news corp
Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian
[ The Guardian | 2022-10-10 17:00:40 UTC ]
More news stories like this | News stories tagged with:
#legal case
#legal claim
#daily mail
#phone hacking
#private investigator
“A woman is a useful symbol for the splay of land on which such a free man saunters.” Rachel Richardson on Thoreau, running, and the pleasures of not quite knowing where you’re going. | Lit Hub Memoir In praise of multiple narrators: Rubén Degollado recommends Dawnie Walton, Tommy Orange, Juan... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 10:30:18 UTC ]
More news stories like this | News stories tagged with:
#tommy orange
#juan rulfo
#memoir
“Cheever drank. Roth womanized. My grandfather wrote quietly in his office for 60 years.” Alison Fairbrother on learning lessons—in writing and life—from her grandfather, E.L. Doctorow. | Lit Hub Memoir Nina Totenberg reflects on her long friendship with Ruth Bader Ginsburg, a champion of “small... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 10:30:07 UTC ]
More news stories like this | News stories tagged with:
#small acts
#memoir
Kiersten White, the Bram Stoker Award-winning author of “The Dark Descent of Elizabeth Frankenstein,” “Hide” and more, recommends a few of her favorite horror novels. Continue reading at The New York Times
[ The New York Times | 2022-10-01 09:00:17 UTC ]
More news stories like this | News stories tagged with:
#kiersten white
#award-winning author
“Love and writing are the only two things in the world that I can bear, the rest is darkness.” Read from Annie Ernaux’s lovelorn 1988 diary. | Lit Hub Memoir Why do we overuse (ecstatic!! hyperbolic!!!) language? Emily McCrary-Ruiz-Esparza investigates. | Lit Hub The slow decline of glory:... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-27 10:30:29 UTC ]
More news stories like this | News stories tagged with:
#annie ernaux
#lit hub
#slow decline
#memoir
“It took months of OCD treatment and two Brené Brown books to understand there is no ‘right’ or ‘wrong’ in writing—there are only decisions.” Elissa Bassist reflects on treating her writers’ block by treating her OCD. | Lit Hub Memoir Sometimes, altering the canon is a good thing: How The Rings... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 10:30:58 UTC ]
More news stories like this | News stories tagged with:
#good thing
#memoir
Getting an e-reader can do wonders for bookworms struggling with library management. (Physical space is a finite and precious resource, as we all found out during the pandemic.) You don’t even have to spend that much either, as today’s entry-level options pack a slew of features. Case in... Continue reading at PC World
[ PC World | 2022-09-13 15:01:41 UTC ]
More news stories like this | News stories tagged with:
#front light
#front lights
#battery life
#voracious readers
#signature edition
#audiobook
#kindle
“Somewhere along the line I liberated myself from the idea that I have to finish every book I start, instantly enlarging my exposure to new kinds of books.,” says the author and illustrator, whose latest picture book is “The Pigeon Will Ride the Roller Coaster!” “A book doesn’t have to be to my... Continue reading at The New York Times
[ The New York Times | 2022-09-01 09:00:20 UTC ]
More news stories like this | News stories tagged with:
#book doesn
#mo willems
#roller coaster
#picture book
“If it weren’t for Beyoncé, another girl like us with an untraceable name, we wouldn’t have had much in common.” Remica Bingham-Risher on stepmotherhood, lineage, and the weight of names. | Lit Hub Memoir Ben Mathis-Lilley on the inevitability of college football (and why it’s all Thomas... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-31 10:30:26 UTC ]
More news stories like this | News stories tagged with:
#college football
#thomas jefferson
#memoir
“What better than a little donkey upon which to project my wonderings?” Martha Cooley reflects on emigrating to Venice in her mid-sixties… and befriending a little asinella. | Lit Hub Memoir Olivia Rutigliano ranks the 50 best fictional dragons, to mark the return of House Targaryen. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
Staff from newspaper that rails against ‘militant trade unions’ will join sister outlets in striking on FridayThe Daily Express has repeatedly warned its readers that “militant trade unions” are bringing Britain to its knees – but this week many of the newspaper’s own staff will go on strike in... Continue reading at The Guardian
[ The Guardian | 2022-08-21 16:41:06 UTC ]
More news stories like this | News stories tagged with:
#low pay
#daily mirror
#local newspapers
#news outlets
#publishing giant
“She could never be anything but herself, and as herself she was absolutely riveting on-screen.” Alice Sedgwick Wohl on Edie Sedgwick’s first movies with Andy Warhol. | Lit Hub Biography Beth Macy, author of Dopesick, offers a reading list for coping with secondary trauma. | Lit Hub Reading... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-19 10:30:30 UTC ]
More news stories like this | News stories tagged with:
#edie sedgwick
#andy warhol
New devotionals offer a spiritual balm against uncertainty, trauma, and more of today’s biggest challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest challenges
New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with:
#live events
#emotional novels
#older titles
#briefly gorgeous
#casey mcquiston
#beach read
#emily henry
#bestseller charts
If you've had your eye on one of Amazon's premium e-readers but haven't yet pulled the trigger, today might be the day to do so. As part of a wide-ranging sale across various own-brand Amazon devices, the Kindle Oasis, Kindle Paperwhite Signature Edition and standard Kindle Paperwhite are all... Continue reading at Engadget
[ Engadget | 2022-08-15 08:46:55 UTC ]
More news stories like this | News stories tagged with:
#kindle oasis
#kindle devices
#kindle paperwhite
#premium e-readers
#good time
#wireless charging
#automatically adjust
#fast charging
#all-time lows
#buying advice
#follow @engadgetdeals
#kindle
The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times
[ The New York Times | 2022-08-14 09:00:18 UTC ]
More news stories like this | News stories tagged with:
#readers flock
#digital media
In part two of a new series, 13 Ways of Looking, Joseph Osmundson considers the visual side of virology. | Lit Hub Science Let us not repeat the mistakes of The Gilded Age: How to adapt Edith Wharton like the great Terence Davies. | Lit Hub Film & TV Lulu Miller in praise of “the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-04 10:30:05 UTC ]
More news stories like this | News stories tagged with:
#gilded age
#lulu
“It seemed like having a kid was the only adventure I hadn’t undertaken.” Michelle Tea on embracing (unconventional) motherhood. | Lit Hub Memoir Are contemporary novels that don’t acknowledge the pandemic just alt-history? Clare Pollard has thoughts. | Lit Hub Criticism “For every pet that’s... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-02 10:30:03 UTC ]
More news stories like this | News stories tagged with:
#michelle tea
#contemporary novels
#memoir
“The US immigration system knows I am here. I shudder to think where my information is stored within the government apparatus and for what purpose.” Luz Aguirre on living as an undocumented American. | Lit Hub Memoir The Literary Film and TV You Need to Stream in August, from the Sandman... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 10:30:57 UTC ]
More news stories like this | News stories tagged with:
#literary film
#memoir