As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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What is it like to be blind in an industry overwhelmingly dominated by sighted individuals? Jessica Powers, founder and publisher at Catalyst Press, spoke to George Mendoza and Kristen Witucki about crafting stories for sighted readers, finding community and release in fiction, and battling... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-28 08:58:13 UTC ]
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No matter what the middle school reader in your life needs, there is definitely a book series to fill that void, including Front Desk by Kelly Yang and The Dragonet Prophecy (Wings of Fire #1) by Tui T. Sutherland. Continue reading at Book Riot
[ Book Riot | 2022-04-26 10:31:00 UTC ]
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“Only the Ukrainian Army and its volunteers are awake.” New poetry from Ukraine by Natalia Beltchenko. | Lit Hub Ukraine Give a warm welcome to these 20 new books published today. | The Hub “Eliot could rationalize her nonparticipation with her belief that her novels were improvements for the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-26 10:30:30 UTC ]
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Microcosm Publishing, of Portland, Ore., makes its debut on our list of fast-growing independent publishers, landing with a bang at #1: net revenue spiked 106% in 2021 over 2020 and was up 207% over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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“Doesn’t it scan as odd that the collective book industry reply to “your working conditions are so racist they’re a form of psychological horror” was an ecstatic yes, drag me?” Tajja Isen on The Other Black Girl and lip service in publishing. | Lit Hub Criticism Middle-earth in watercolor: Alan... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 10:30:04 UTC ]
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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With By the Book, Disney’s Beauty and the Beast gets a modern—and decidedly bookish—treatment. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions
[ The Millions | 2022-03-30 20:30:51 UTC ]
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With a new publishing platform, the digital manga brand builds on a wave of inclusive, global manga. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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Since 2011, all my book editors have been white. Why wouldn’t I want another perspective on the characters I invent?Until a few years ago, only publishing industry insiders would have understood the role of the sensitivity reader. Then came American Dirt. The Jeanine Cummins novel sold to a US... Continue reading at The Guardian
[ The Guardian | 2022-03-08 09:00:06 UTC ]
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Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World
[ PC World | 2022-03-04 15:07:26 UTC ]
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For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Jane Pek considers Pride and Prejudice, the gay marriage movement, and the choice to marry. | Lit Hub Baby steps: Ben Okri reflects on how writing a children’s book is an antidote to doomsday thinking. | Lit Hub “It is a place to learn about the naked self.” Daniel Genis on reading his way... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-22 11:30:55 UTC ]
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“She was a renaissance woman in the most exemplary sense.” Morgan Jerkins on the underread Jessie Redmon Fauset. | Lit Hub History Ilan Stevens in praise of the American library, an “essential ingredient” of democracy. | Lit Hub Bookstores & Libraries “Few others so relentlessly place the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-16 11:30:27 UTC ]
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Jane Goodall brings "The Book of Hope" to the Los Angeles Times Book Club Feb. 25. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-09 16:00:12 UTC ]
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Michael Dirda listed 66 books that give him a deep sense of contentment and well-being. Commenters had their own ideas. Continue reading at The Washington Post
[ The Washington Post | 2022-01-27 12:00:00 UTC ]
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Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
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