As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with:
#books coverage
#experiential activations
#daily beast
#daily basis
Dawn Turner’s memoir gives a tutorial of urban decay, White privilege, poor city planning and the influence of fads and digital advances on Black urban teenagers. Continue reading at The Washington Post
[ The Washington Post | 2021-09-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#white privilege
#memoir
The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
#horror stories
#middle grade
News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
More news stories like this | News stories tagged with:
#media inquiry
#weekly beast
#lachlan murdoch
#en route
#temporary ban
#australian arm
#media company
#news corp
“By the time I was born, the city had been conquered thrice, by the British, the Japanese, and the military junta. Three enemies to symbolize the three torments of the mind.” Thirii Myo Kyaw Myint on war, reincarnation, and the changing names of Myanmar. | Lit Hub Memoir Jeffrey Webb revisits... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-27 10:30:19 UTC ]
More news stories like this | News stories tagged with:
#memoir
A look at several books that celebrate and analyze star attractions from the twilight zone of zoological fantasy. Continue reading at The Washington Post
[ The Washington Post | 2021-08-18 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#good reason
#twilight zone
HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:17:08 UTC ]
More news stories like this |
Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#bonnier corp
#bonnier
Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:11:50 UTC ]
More news stories like this | News stories tagged with:
#fiction publishing
In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#current trends
#print books
#bookscan
The novel transfixes you like a vivid dream, offering glimpses of the waking world contorted into uncanny forms. Continue reading at The Washington Post
[ The Washington Post | 2021-07-16 12:00:00 UTC ]
More news stories like this |
The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reaching readers
#past decade
These websites and apps boost your reading speed, keep track of your personal library and recommend just the right book to fit your mood. Continue reading at The Washington Post
[ The Washington Post | 2021-07-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal library
Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with:
#avert disaster
Combined sales of comics periodicals and graphic novels in North American in 2020 climbed to approximately $1.28 billion, according to a joint estimate by pop culture trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#combined sales
#comics periodicals
#graphic novels
#north american
#approximately $1
#joint estimate
Lit Lists Earlier this spring, the editors of WLT invited twenty-one writers to nominate a single book, published since the year 2000, that has had a major influence on their own work, along with a brief statement explaining their choice. We published... Continue reading at World Literature Today
[ World Literature Today | 2021-06-28 13:32:05 UTC ]
More news stories like this | News stories tagged with:
#world war
#twentieth century
#claire messud
#short stories
#book written
Author Elin Hilderbrand and publisher Little, Brown have come under fire for a passage in Hilderbrand's new book, 'Golden Girls,' that some readers on social media are calling anti-Semitic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#golden girls
Brad Stone recounts the company’s expansion, in which retail is almost a side note. Continue reading at The Washington Post
[ The Washington Post | 2021-05-07 12:00:00 UTC ]
More news stories like this |
Six years after the release of For Holly, and after a period where she swore she would never write again, Tanya Byrne is publishing a new YA novel about love, death and what makes life worth living. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 08:35:56 UTC ]
More news stories like this | News stories tagged with:
#tanya byrne
#ya novel
Presses used new and old business models to post solid gains in a pandemic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#pandemic year
Online publisher launches two front-page apologies for serious mistake in Stephen Mayne column. Plus: News Corp top brass at SMH birthday bashFront-page apologies and corrections are rare. Apologies are usually relegated to page two of a newspaper and relatively hidden on a news website.In 2015,... Continue reading at The Guardian
[ The Guardian | 2021-04-23 02:31:20 UTC ]
More news stories like this | News stories tagged with:
#front page
#lachlan murdoch
#weekly beast
#shot dead
#news corp
#online publisher