As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Roving grammarian Ellen Jovin helps settle questions about commas, split infinitives and more in “Rebel With a Clause” Continue reading at The Washington Post
[ The Washington Post | 2022-07-26 12:00:53 UTC ]
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Sorry to Kindle loyalists: people who read paper books tend to be more advanced readers, according to a recent study of the reading habits of thousands of teens around the world. The study, conducted by the Organization for Economic Cooperation and Development, looked at the way teenagers in 30... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-25 17:18:30 UTC ]
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From ‘The Island of Dr. Moreau’ to ‘Mrs. Frisby and the Rats of NIMH,’ animals are central to some of the most memorable novels Continue reading at The Washington Post
[ The Washington Post | 2022-07-23 12:00:47 UTC ]
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In 1904, after the Book Review published an appreciation of Henry James’s “The Turn of the Screw,” its letters page overflowed with ghost-story recommendations. Continue reading at The New York Times
[ The New York Times | 2022-07-22 15:44:31 UTC ]
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How language shapes emotion across cultures. | Lit Hub Science Baynard Woods reflects on how writing a book forced him to confront the many lies of whiteness. | Lit Hub Memoir How do you begin to write a novel about 6th-century Londinium, the “darkest corner of the Dark Ages”? | Lit Hub History... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 10:30:12 UTC ]
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“I was still an English Learner, for crying out loud; how could I ever imagine working in the movie industry?” How rummaging through Oliver Stone’s home office allowed a young Rafael Agustín to dream big. | Lit Hub Memoir If “empathy towards other species and toward nature is the only way out of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-15 10:30:12 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World
[ PC World | 2022-07-13 14:58:47 UTC ]
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How Josephine Baker transformed from dancer to spy. | Lit Hub History “Although they’d been dead for 30 years, I was writing their story in a taut, blow-by-blow replay as the noose of Jones’s madness pulled tighter and tighter.” Julia Scheeres on the harrowing experience of writing about the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-13 10:30:04 UTC ]
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Morgan Talty’s The Night of the Living Rez is a searching and honest collection of short stories following a young Penobscot character named David and his coming of age on the rez, where community, family, and tradition are as fraught with colonial entanglement as they are forces for healing. ... Continue reading at Electric Literature
[ Electric Literature | 2022-07-06 11:00:00 UTC ]
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With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian
[ The Guardian | 2022-06-24 05:01:07 UTC ]
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Klein, who previously served as editorial director of Lee & Low, will report to publisher Stacy Lellos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian
[ The Guardian | 2022-06-03 02:00:54 UTC ]
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We've curated a list of 15 memorable manga titles for middle schoolers. Find favorites for your young readers! Continue reading at Book Riot
[ Book Riot | 2022-05-27 10:36:00 UTC ]
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“It is a fact that if you are looking to raise llamas with another person, you are seriously considering a lifelong commitment to each other.” Aileen Weintraub on finding love in upstate New York. | Lit Hub Memoir When everyone in London was trying to learn Marilyn Monroe’s signature, sultry... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-27 10:30:44 UTC ]
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Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
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Barnes & Noble has revealed its latest Nook e-reader, a more budget-friendly version of the Nook GlowLight 4 it announced in December. The Nook Glowlight 4e costs $30 less than the previous model but, as you might expect, there are some tradeoffs.The e-readers share a similar design, with... Continue reading at Engadget
[ Engadget | 2022-05-25 14:19:54 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2022-05-25 09:00:02 UTC ]
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With a romance series, a memoir, and a picture book, the versatile author leverages social media to grow her fan base and interact with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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It’s full steam ahead for Union Square Kids. The publisher’s dynamic line of children’s, middle grade, and YA titles includes well-established authors and illustrators and new voices alike. Editorial director Tracey Keevan shares the vision behind Union Square Kids, its publishing aspirations,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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