As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The Australian’s columnist criticises ABC, as political leaders also share thoughts on cuts at public broadcaster. Plus: Shannon Noll’s chicken zingerGet our morning and afternoon news emails, free app or daily news podcastEveryone from the prime minister down had an opinion about the ABC’s... Continue reading at The Guardian
[ The Guardian | 2023-06-23 03:01:45 UTC ]
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While visiting Italy’s vanishing towns, Dominic Smith muses on abandonment both physical and emotional. | Lit Hub Memoir 26 new books out today for your summer reading glow-up. | The Hub “When we write ‘I’ in the personal essay it is a philosophical act as much as it is a creative one.” Sarah... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-13 10:30:10 UTC ]
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The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
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Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
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Ahead of this week's Readmagine, Dosdoce's Javier Celaya issues a new report on Spanish-language audiobooks and ebooks in 2022. The post Dosdoce: Growing Sales in Spanish-Language Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-05 14:37:57 UTC ]
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HAPPY PRIDE: 37 Drag Race contestants (and RuPaul) on drag as an art form and the show’s legacy • Jess deCourcy Hinds on building an LGBTQ picture book library for her queer family • Cat Sebastian on the unexpected power of Mary Renault’s The Charioteer, the 1950s novel that presaged queer... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-01 10:30:49 UTC ]
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The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
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“Even though every atom in my body told me opening a shop would be an economic failure, I’d hoped it would save us.” Kelly McMasters on starting a bookstore to save her marriage. | Lit Hub Memoir 21 new books out today: Shakespeare! Eurovision! Revenge! | The Hub This month’s Lit Hub Asks: 5... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-09 10:30:21 UTC ]
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“Too distasteful, too sordid, and too shameful.” Pauline Harmange on why she needed to write about her abortion. | Lit Hub Memoir Janet Steen on mourning the end of her brother’s story. | Lit Hub Elissa Suh reviews the forlorn, faithful new adaptation of Paolo Cognetti’s award-winning novel The... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 10:30:33 UTC ]
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To celebrate the tenth anniversary of Independent Bookstore Day, the Lit Hub staff pens odes to ten of the best bookstores in the world. | Lit Hub Michelle Yeoh stars in American Born Chinese, the Gossip Girl creators adapt City on Fire, and two star-studded casts take on an apocalypse and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-28 10:30:36 UTC ]
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“I adopted Fuck This Shit as my motto during the Trump administration and find it applies to something new every day.” Abigail Thomas on getting a (superb) tattoo at 80. | Lit Hub Memoir McKayla Coyle recommends sapphic reads for every occasion (like if “you’re a sad girl, or a hot girl, or a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-27 10:30:50 UTC ]
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“I learned at a very early age that I wouldn’t be getting from my mother what most kids get from their mothers.” Lucinda William recalls the turbulence of growing up with a sick mother. | Lit Hub Memoir Diksa Bashu on learning to cook as an adult—and how returning to her grandmother’s Delhi... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-26 10:30:07 UTC ]
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Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian
[ The Guardian | 2023-04-24 10:09:18 UTC ]
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Revamped Sarah Ferguson documentary to air on Four Corners after initial version sparked complaints. Plus: the Australian’s own goalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHours before Lachlan Murdoch... Continue reading at The Guardian
[ The Guardian | 2023-04-21 04:27:06 UTC ]
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Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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The bookseller announced new benefits and discount perks in an effort to "revitalize" its membership ranks and unveiled an alternative free B&N Rewards loyalty program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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