Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Nicholas Carlson, author of 'Marissa Mayer and the Fight to Save Yahoo!' (Twelve, 9781455556618), will appear on Bloomberg Radio 'Taking Stock' on Thursday, January 8; and MSNBC's 'The Cycle' on Friday, January 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#taking stock
#marissa mayer
Using the hashtag #becauseofapubliclibrary, Ferguson (Mo.) Municipal Public Library library director Scott Bonner sparked an outpouring of library love from the Twitterverse after he tweeted “I was able to help our community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public libraries
Zuckerberg wrote that he's resolved to read more new books and is inviting Facebook users to join in. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mark zuckerberg
Carol Chittenden is retiring after working at Eight Cousins in Falmouth, Mass., for the past 28 years; read more about her contributions to the community and the larger book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this |
Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers thrive
#reality check
#post coming
Bookstores are taking stock and re-evaluating their offerings during the new year, new you season. Some like SF Vanni, the first Italian bookstore in the U.S., are returning as a pop-up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#italian bookstore
#taking stock
When PW did a review at the end of 2013 on how more than 30 industry startups had performed over the last few years, we found that while several had “pivoted” and one had been sold, for the most part companies were still in business and hopeful that sustainable growth was just around the corner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this |
Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#users access
Pirated versions of the latest novel of French author Michel Houllebecq, who is never far from controversy, have been available on several internet sites some 10 days before publication in his native country on 7th January. According to press reports, non-final proofs of Soumission... Continue reading at The Bookseller
[ The Bookseller | 2015-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#15th december
#soumission submission
#press reports
#7th january
#native country
#internet sites
#pirated versions
The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fifty shades
#consumer market
#sharp contrast
#print books
#full year
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#blog posts
#news articles
#hiring writers
#display ads
#dramatic fashion
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#menlo park
#sales needle
#large part
#emarketer predicts
#privacy concerns
#taco bell
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early stages
#physical world
#coming year
#growing number
What effect did Super Thursday have on book sales, and how well did eight leading retailers and pundits fare in predicting the top titles of the year?• Readers turn over a new leaf as celebrity sales stutter• ‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online... Continue reading at The Guardian
[ The Guardian | 2014-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#christmas market
#cyber monday
#black friday
#readers turn
#top titles
Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video channel
#social platform
Based on the number of indie booksellers that have announced plans to expand in the coming year—five this week—it’s clear that 2014 has been a strong year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#strong year
#announced plans
#indie booksellers
In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this |
ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest acquisition
Report says libraries are at a crossroads and calls for national strategy and government investment in digital resources such as Wi-Fi• Library usage falls significantly as services shrink• Authors claim victory after Liverpool drops library closure plansAlison FloodLibraries are a “golden... Continue reading at The Guardian
[ The Guardian | 2014-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital resources
#government investment
#national strategy
#government-commissioned report
Like so many young booksellers, Oelkers never considered bookselling as a viable career choice. But what started out as a temporary job until she could find a permanent position in her chosen field has turned out to be a dream come true. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookseller profile