Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price. According to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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#kristen mclean
#mcgraw-hill auditorium
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In 2015, the Frankfurt Book Fair will be staging The World Cookbook Fair, which promises to, according to the Frankfurt Book Fair, "bring the very best publishers and authors of the culinary sector." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
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#culinary sector
From till point ticklers to luxury titles that will blow the budget and books that will make the perfect gifts, The Bookseller’s Features and Insight team has curated a list of must-stock titles for this Christmas. Ranging from celebrity biographies and high-end picture books, to books in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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#british talent
#celebrity biographies
The main question we asked when compiling the second Books of the Year list, was: what are these sort of lists good for? Until last year, in its previous 155 years The Bookseller eschewed this kind of listing, partially because it was felt that, as the august Organ of the book trade, we were to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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As the year draws to a close, new indies continue to open, most recently Classic Lines Bookstore in Pittsburgh, and established stores are thriving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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#indies continue
#year draws
From books that will light a fire under your New Year's resolutions, to an exploration of the science of taste, to the ultimate foodie bucket list, here are titles to watch for in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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#cookbooks preview
BookShout, a platform for selling and promoting print and digital titles, has been chosen to deliver content--and offer book retailing--to attendees at Austin’s SXSW festivals in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-11 00:00:00 UTC ]
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#digital titles
Atlas Shrugged author’s work, which she abandoned and adapted for the stage, will be released next yearA “never-before-seen” novel from the late Ayn Rand, who expounded her personal philosophy of “Objectivism” in the doorstopper work of fiction Atlas Shrugged, is due to be released next year,... Continue reading at The Guardian
[ The Guardian | 2014-12-05 00:00:00 UTC ]
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#american library
#personal philosophy
This weekend bookstores around the country, and a few abroad, will be taking part in the fifth annual Take Your Child To a Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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#bookstore day
#taking part
That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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#twitter handle
#net neutrality
#late october
#conde nast
#verizon wireless
Booksellers are reporting a boost in online retail sales for the period covering both Cyber Monday (1st December) and Black Friday (28th November). The Book People ran themed Black Friday offers including on Cyber Monday yesterday (1st December) offering customers up to 80% off the r.r.p in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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#seni glaister
#year increase
Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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#vital role
#public libraries
#senior children
#digital landscape
The owner of the award-winning Catarina Marina bookstore discusses the day-to-day struggle of selling books to children in Mexico. The post Mexican Kids Bookseller Tells of Struggle for Survival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-02 00:00:00 UTC ]
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#selling books
Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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#23rd april
#annual event
#special editions
#booker winner
Booksellers Association chief executive Tim Godfray heads up our latest Bookseller 100, the sixth annual compilation of the people who have had the biggest impact across the book trade in the past year. Godfray has been named 2014's "101st", a position which honours a member of the industry who... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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#book trade
#biggest impact
Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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#made redundant
#egmont uk
#marketing team
PubWest has opened registration for the PubWest 2015 Conference, to be held February 5 at the Westin Pasadena, in Pasadena, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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#opened registration
The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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#make money
#emerging markets
#digital downloads
#subscription services
#defining moment
#content producers
A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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#recently completed
#book fair
#booming children