PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said. Continue reading at 'Engadget'
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Vook, a digital publishing and distribution platform, has acquired Booklr, a real-time data and analytics service for authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Not only is the memoir by Solomon Northup now an Oscar-nominated film, but director Steve McQueen is encouraging schools to use the book as part of their units on slavery and the Civil War. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-20 00:00:00 UTC ]
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Since Valve released the first stable version of Steam for Linux a year ago, the number of Linux-supported games has grown more than fivefold.Valve's digital game distribution service now hosts 333 games for Linux, compared to 60 games last February. (Strangely, Steam's store page claims that... Continue reading at PC World
[ PC World | 2014-02-20 00:00:00 UTC ]
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Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Former CNN national correspondent Alina Cho is joining the nonfiction team at Ballantine Bantam Dell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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The latest popular trend in manga looks at the sometimes unconventional romances and culinary habits of some of Japan's greatest writers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-11 00:00:00 UTC ]
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Gaming @ LBF is designed to connect the "creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget
[ Engadget | 2014-02-10 00:00:00 UTC ]
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Open Road Integrated Media has signed an agreement to acquire E-Reads, the digital publisher founded by Richard Curtis in 1999. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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After years of financial problems, independent publishing house MacAdam/Cage filed for Chapter 7 liquidation last month in a San Francisco court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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