Survival Guide 2017: Get Raw Data, Not a Raw Deal

Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

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Amazon Prime Day deals are available to shop before October Big Deal Days starts tomorrow

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Amazon Prime Day 2024: We found the best early deals to shop before October Big Deal Days

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Amazon Prime Day 2024: The best early deals to shop ahead of the October Big Deal Days event next week

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The best early Prime Day deals we could find ahead of Amazon's October Big Deal Days event

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The best early Amazon Prime Day deals to shop before October Big Deal Days

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Best Prime Day tablet deals 2022: Early deals on Kindle Fire and more

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Mother of all book deals: Mike Pence signs seven-figure deal for memoirs

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Go viral, score book deal. 'Cat Person' author sells her debut book in the U.K., with U.S. deal in the works

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[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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Barnes & Noble’s best-selling books of 2017 are just so 2017

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[ Fast Company | 2017-12-18 00:00:00 UTC ]
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Uber whistleblower Susan Fowler now has a book deal to go along with her movie deal

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[ Fast Company | 2017-11-09 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal Alert

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A Data Scientist Explains Some Approaches to “Big Data”

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