Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
News tagged with:
#directly affect
In 'Beam of Light: The Story of the First White House Menorah,' Elisa Boxer shares a story of Jewish resilience with young readers through the history of a unique menorah. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
A deadly fantasy competition, an M/M hockey romance, a Latina teen spy, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
American myths and monsters, goddesses in Greek myth, a bookstore stuck in the past, and more of today's best book deals Continue reading at Book Riot
[ Book Riot | 2024-09-27 15:11:57 UTC ]
More news stories like this | News stories tagged with:
#bookstore
#greek myth
#book deals
Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot
[ Book Riot | 2024-09-27 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#recent book
#book banning
Time's chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies. Continue reading at Digiday
[ Digiday | 2024-09-27 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
#ai companies
Summit Books preempts a screwball romantic comedy debut, Viking conspires with 'CrimeReads' on a psychological thriller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#psychological thriller
#book deals
A monstrous family business, projects for crafty kids, a middle school knight, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-25 15:43:00 UTC ]
More news stories like this | News stories tagged with:
#children’s book
#children's book
#book deals
Ten outstanding YA books, fiction and nonfiction, are all under $3 this weekend. Fill up those ereaders! Continue reading at Book Riot
[ Book Riot | 2024-09-21 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
FSG signs a debut novel by the inaugural recipient of the FSG Writer’s Fellowship, Tami Hoag re-ups at Dutton, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut novel
#inaugural recipient
#book deals
Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian
[ The Guardian | 2024-09-19 14:19:21 UTC ]
More news stories like this | News stories tagged with:
#privately owned
#sunday telegraph
#private company
#die welt
#business insider
#media assets
#axel springer
We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget
[ Engadget | 2024-09-18 16:55:13 UTC ]
More news stories like this | News stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#bit easier
#gaming gear
#include gadgets
#check back
#samsung 55-inch
#pixel 8a
#apple earlier
#holiday season
#airpods pro
#product page
#cyber monday
Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger... Continue reading at Engadget
[ Engadget | 2024-09-18 15:10:46 UTC ]
More news stories like this | News stories tagged with:
#publishing houses
#copyright infringement
#youtube videos
#faced accusations
We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget
[ Engadget | 2024-09-17 05:03:56 UTC ]
More news stories like this | News stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#samsung 55-inch
#pixel 8a
#apple earlier
#holiday season
#airpods pro
#cyber monday
#black friday
#holiday shopping
#robot vacuums
#wireless earbuds
IVP takes National Book Award-nominee Mitali Perkins's book to help kids pray the Beatitudes, WaterBrook takes mother and son duo Amber and Ollie Lia's book of devotions aimed at pre-teens and teens, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
A YA twist on THE MIST, a Korean-inspired take on ALICE IN WONDERLAND, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-14 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
A celebration of kids and their dogs, a monster-hunting girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-11 14:46:00 UTC ]
More news stories like this | News stories tagged with:
#children's book
#book deals
#ebook deals
A pair of sequels to hot YA titles, a nine-tailed fox, the truth of Lizzie Borden, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-07 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
#lizzie borden
#ya deals
FSG takes National Book Award winner Susan Choi’s new novel, Simon & Schuster lands a #1 French bestseller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#national book award
#schuster
#book deals
Get crafty, get a little frightened, and get a little hungry with these excellent book deals in picture books and middle grade books. Continue reading at Book Riot
[ Book Riot | 2024-09-04 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#children’s book
#picture books
#book deals
Broadleaf takes Reggie L. Williams exploration of German theologian and Dietrich Bonhoeffer, NavPress takes Kelly Edmiston's parent guidebook to sexuality, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: