Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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ANASTASIA in space, the popular girl at school is found dead, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-31 13:00:00 UTC ]
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One Signal acquires ‘Science’ journalist Charles Piller’s book on the search for a cure for Alzheimer’s, former Lakers star James Worthy sells a memoir to Avid Reader Press, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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Gumluck the wizard, laser tag rivalries, a fiery fish, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-08-28 17:53:00 UTC ]
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A Heist Rom-Com, Fated Love, a Sports Romance, GMA Book Club Pick, and More of Today's Best Romance Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-28 16:23:00 UTC ]
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Blood magic, a romantic thriller, fearsome water serpents, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-24 13:00:00 UTC ]
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If your kids are going back to school, you can help make sure they read more this year by grabbing them this Kindle Kids ereader that’s now on sale for $95 on Amazon, down from its $120 MSRP. While this isn’t the best price we’ve seen for this device, it is the best price drop it’s had... Continue reading at PC World
[ PC World | 2024-08-21 18:00:53 UTC ]
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The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search. Continue reading at Media Week
[ Media Week | 2024-08-21 14:34:53 UTC ]
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The London-based Christian publisher, established in 1698, publishes about 80 titles annually, and has a backlist of more than 3,000 titles across nine imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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Broadleaf takes Warren Throckmorton's exploration of the myths supporting Christian nationalism, Brazons signs Truth's Table podcaster Christina Edmondson’s book to help leaders seek wisdom in their daily decision-making, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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It’s been a rough year for the literary festival. Sparked by a campaign from Fossil Free Books (FFB), nine festivals that previously relied on support from the Baillie Gifford Foundation dropped or lost that company’s sponsorship after the firm failed to divest from fossil fuel companies and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-19 16:14:49 UTC ]
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An Octavia Butler Graphic Novel Adaptation, a Journalist's Moving Memoir, a Funny Ghanaian Tale, and More of Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-18 10:00:00 UTC ]
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A catastrophic event on Earth, wicked fae, a goose girl, and more of the best YA book deals today! Continue reading at Book Riot
[ Book Riot | 2024-08-17 13:30:00 UTC ]
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A Foodie Rom-Com, the Best Science Fiction and Fantasy, a Bollywood Mystery, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-17 10:00:00 UTC ]
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Avid Reader Press signs an Samuiel Hawley’s epic WWII novel, HarperOne takes science writer Corey S. Powell’s exploration of the unseen universe, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Continue reading at Digiday
[ Digiday | 2024-08-15 04:01:00 UTC ]
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Rising demand has prompted editors to reexamine and redesign their Bible studies with several expanding how many they publish and juicing up their offerings with video links, reflection points for individual study, and discussion prompts for small groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Books from Accidentally Wes Anderson, Atlas Obscura, and others take readers on the adventures of a lifetime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Editors say believers turn to guides for fresh perspectives on scripture and prompts for applying its wisdom in their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Simon & Schuster will publish Bob Woodward’s latest White House tell-all, Hachette takes women’s health advocate Tamsen Fadal’s Menopause guide, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Magical Adventures with Doggies, a Classic Kids' Mystery, a Funny Middle Grade from Justin Reynolds, and More in Today's Best Children's Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-07 15:16:00 UTC ]
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