Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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The Language of Survival and Resistance: A Review of Shereen Malherbe’s Yassini Girls, by Zeynep Alp Book Reviews [email protected] Mon, 11/18/2024 - 15:22 Yassini Girls (Beacon Books, 2024), the new novel by Shereen Malherbe, invites readers into... Continue reading at World Literature Today
[ World Literature Today | 2024-11-18 21:22:51 UTC ]
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Red Tower takes prolific romance writer Devney Perry’s spicy new romantasy, S&S lands a memoir by major Broadway producer Jeffrey Seller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now, with early Black Friday deals... Continue reading at Engadget
[ Engadget | 2024-11-14 17:34:34 UTC ]
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We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget
[ Engadget | 2024-11-14 15:00:13 UTC ]
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Following a successful slate of U.K. releases and U.S imports, author Cynthia Murphy will pen new YA thrillers under a three-book deal with Delacorte Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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Black queer girl superpowers, a classic middle grade mystery, a magical library, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-13 15:45:00 UTC ]
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Just in time for Thanksgiving menu planning: a list for the culinarily curious among us looking to crack open a visually stimulating read alongside a cold one at the end of the day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Cursed boys, illegal love potions, a teenage Ida B. Wells, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-12 16:12:00 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-12 15:35:44 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-10 18:29:06 UTC ]
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With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-08 17:19:44 UTC ]
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Urano will publish two English-language books by bestselling Venezuelan author Nacarid Portal, Little, Brown takes a heartbreaking book that weaves a paleoclimatologist’s personal loss with climate change, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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The media will be under siege, but former Washington Post editor Marty Baron has some ideas for what journalists can doEverything we know about the next US president suggests that the press in America will be under siege in the next four years as never before.After all, Donald Trump has... Continue reading at The Guardian
[ The Guardian | 2024-11-07 17:33:15 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget
[ Engadget | 2024-11-06 16:13:12 UTC ]
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Projects for young scientists, magical libraries, a celebration of fry bread, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-06 15:53:00 UTC ]
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A deadly road trip, a trans Pride and Prejudice retelling, K-pop competition horror, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-11-05 15:16:00 UTC ]
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Paraclete Press takes a new book by Jeff Crosby, a Jewish anthropologist looks at how Charismatic prayer changes the evangelical brain, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Black... Continue reading at Engadget
[ Engadget | 2024-11-04 15:30:52 UTC ]
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With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
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