Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Putnam buys a French bestseller, Roaring Book revamps an Eleanor Roosevelt picture book, Karen Robards lands a seven-figure advance, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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The need for penetration testers has grown well over what the IT industry ever anticipated. Running just a vulnerability scanner is no longer an effective method to determine whether a business is truly secure. Penetration Testing -- A Survival Guide from Packt Publishing usually retails for... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
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Putnam splashes the cash for an authorized Dracula sequel, Renée Watson inks a five-book agreement with Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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The wife of a former NFL star sells a football-themed romance to Berkeley, Scholastic nabs Ally Carter’s first YA standalone, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Bestselling author Steven Waldman is bringing his new book on religion in America to HarperOne, FaithWords signs a parenting blogger’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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The forthcoming romantic comedy co-written by 'Rosie Project' author Graeme Simsion and his wife is nabbed for film by Fox Searchlight, while Pascal Pictures picks up the true tale of an Italian teenager who became an unexpected WWII hero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Sourcebooks buys a new Elizabeth Warren bio, Dresden Files author Jim Butcher sells a short story collection to Ace, Audible pays six figures for two audio-first romances, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Avery invests in "The Longevity Diet," Putnam splashes six figures on Lauren Kate’s adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Delacorte nabs a YA debut for six figures; a Bloomsbury staffer sells her first book to Soho Teen; George Pelecanos re-ups with Little, Brown; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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ABC News correspondent Linsey Davis is bringing her first book to Zonderkidz, Sounds True nabbed a book by former death row inmate turned magician Damien Echols, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
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Toni Collette's production company nabs a suspense novel; Maggie Stiefvater's Raven Cycle is optioned for a TV show on Syfy; 20th Century Fox buys a thriller by Michelle Richmond; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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Louise Penny re-ups with Minotaur, Kensington nabs a Zsa Zsa Gabor bio, Haymarket scores a Super Bowl champ, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Viking nabs a middle grade debut at auction, TarcherPerigee signs a coparenting book for six figures, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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What are the books that have just been optioned for TV and film? In this, our first of a new bi-weekly column, deals close for a memoir by Patricia Lockwood and a nonfiction book about a group of men who broke the color barrier in corporate America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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Lake Union re-ups Kerry Lonsdale, Sherrilyn Kenyon signs a double with Tor, Simon Sebag Montefiore sells a novel to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Chris Kepner sells a three-book sci-fi series to Tor in his first deal since establishing his own agency, Mira buys a debut thriller, Graywolf picks up a poetry collection by Ilya Kaminsky, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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A new book on the Enneagram—an increasingly popular ancient personality classification system—lands at HarperOne. Plus, ‘Without Rival’ author Lisa Bevere sticks with Revell on her latest title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
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The editor-in-chief of Astronomy magazine sells a book about galaxies, cozy bestseller Joanna Fluke gets seven figures at Kensington, Christina Dodd sells a new trilogy to HQN, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Marisha Pessl sells her YA debut, Raybourn re-ups at Berkley for six figures, a medical mystery memoir from the Daring Book for Girls author goes to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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