Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of confessions that it had been inadvertently giving faulty numbers to publishers and brands, misstating how well posts and videos performed.The figures didn't directly affect how much marketers were billed for anything, but they were the stats on which brands relied to figure out where their money went. If Facebook video sees the greatest audience, then that's where a brand or publisher will focus its energy and its budget. There are billions of media dollars waiting to pour into Facebook, YouTube, Snapchat, Hulu or, as many brands are again considering, good old-fashioned TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Broadleaf buys a book about the rise of fascism in America, Ace signs a cozy fantasy series by the publishing director of Arcadia Books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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Halloween with Curious George, the Great Migration historical fiction, ghosts at the ranch, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-10-30 14:46:00 UTC ]
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An Arthurian Retelling, Historical Fiction Set in Malaysia, a Queer Magical Romance, and More in Today's Best YA Deals Continue reading at Book Riot
[ Book Riot | 2024-10-29 16:31:00 UTC ]
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An anthology of holiday horror, Arthurian retellings, a memoir + whodunit, and more of today's best book deals Continue reading at Book Riot
[ Book Riot | 2024-10-29 15:56:42 UTC ]
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A Spooky Graphic Novel Jane Austen Retelling, The Best Life Book Club, Academic Magic in Scotland, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-26 12:00:00 UTC ]
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International bestselling author Freida McFadden signs a major deal with Sourcebooks; Pantheon lands a graphic novel adaptation of Raymond Chandler’s Trouble Is My Business, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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LeasesPublishing house inks Midtown South leaseAddress: 1359 Broadway, ManhattanLandlord: Empire State Realty TrustTenant: Bloomsbury PublishingLease size: 24,209 square feetAsset type: OfficeBrokers: CBRE’s Paul Amrich, Neil King III, Emily Chabrier and Meghan Allen represented the landlord,... Continue reading at Crains New York
[ Crains New York | 2024-10-24 17:05:48 UTC ]
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Ghost friends, nature crafts, how to be a changemaker, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-23 14:55:00 UTC ]
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A fate worse than being cancelled, a pair of wintry romances, a weird witchy read, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-22 13:30:00 UTC ]
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A Guide to Bookstore Customers, Award-Winning Fantasy, MId-Century Queer Romance, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-20 12:00:00 UTC ]
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Little, Brown lands a new novel from Women’s Prize for Fiction winner Naomi Alderman, FSG takes a memoir from World Wide Web inventor Tim Berners-Lee, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Halloween with the Peanuts gang, Diwali celebrations, Black heroes, and more of today's best kids' book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-16 14:45:00 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Whether you're looking to read a fantasy, a murder mystery, romance, or something else, there's a YA book deal for you this week! Continue reading at Book Riot
[ Book Riot | 2024-10-15 13:30:00 UTC ]
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It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek
[ AdWeek | 2024-10-15 11:54:00 UTC ]
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'Skin Contact' is the first acquisition in what will be "a close partnership" between Sceptre and Arthur's imprint, made just before the start of the 2024 Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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WaterBrook signs pastor Charles Metcalf's book on overcoming self-doubt and stepping into God’s plan with confidence, Kregel lands a new book by Christy Award-winning novelist Katie Powner, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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A modern gothic fantasy, a hopepunk space opera, a ghostalker, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-14 14:00:00 UTC ]
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