Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are interested in pricing and selling their advertising inventory according to time-based metrics.The research surveyed 25 members of Digital Content Next, formerly called the Online Publishers Association, including Conde Nast, ESPN, Forbes, Gannett, CNBC Digital, Inc. The New York Times, The Wall Street Journal and Univision.Among them, 60% are considering transacting based on time, 4% are already testing it, 8% will begin testing it in 2014 and another 8% plan to test it in 2015. Meanwhile, 20% said they're not interested in pricing and selling their ads based on time, according to the survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Deal covers 600 songs including Blowin’ in the Wind and Knockin’ on Heaven’s DoorUniversal Music has struck a deal to buy the rights to Bob Dylan’s entire catalogue of 600 songs, from Blowin’ in the Wind to Knockin’ on Heaven’s Door, in the biggest music publishing deal in decades.Dylan, whose... Continue reading at The Guardian
[ The Guardian | 2020-12-07 12:40:36 UTC ]
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Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 21:14:32 UTC ]
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Some publishing executives worry their authors and staff might rebel, but they say their bigger concern would be ensuring the book’s accuracy. Continue reading at The New York Times
[ The New York Times | 2020-11-18 10:19:13 UTC ]
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This morning, Publishers Marketplace reported the news of a brand new debut author hitting the literary scene with their very first novel. That author is Quentin Tarantino, and that novel is . . . Once Upon a Time in Hollywood. If that sounds vaguely familiar, it’s because 100 years ago, in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 15:19:40 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
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John Murray Press will publish Sally J Morgan's debut Toto Among the Murderers on its J M Originals list this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 18:06:05 UTC ]
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Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
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'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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July 13, 2013 was a heavy day in New York City. The summer swelter hung in the air like steam rising from a hot, damp cloth. Hustling up the steps from the subway, I legitimately could not tell whether the subterranean stifle was stickier than the “relief” awaiting me at street level. If... Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 20:01:52 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-14 10:30:00 UTC ]
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CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian
[ The Guardian | 2020-06-11 12:06:20 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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