The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-01 00:00:00 UTC ]
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Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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Just get a Kindle already. You're insufferable.It's the conundrum of any Ikea visit. How big do you go? Do you buy enough storage for right now, or do you pad it out? One way, you have a bunch of tchotchkes sitting on the floor in two years. The other, you live in an abandoned library.Read Full... Continue reading at Fast Company
[ Fast Company | 2014-09-11 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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William Heinemann has acquired a book which will reveal “the powers of the unconscious mind... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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A new coalition is being formed to tackle what it calls a "reading crisis" among... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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Burton's book 'The Rhino Who Swallowed a Storm' will reportedly be released this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-04 00:00:00 UTC ]
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The children's book by Roald Dahl is celebrating its 50th anniversary this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-03 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Penguin Random House worldwide generated revenues of €1.5bn (£1.2bn) in the six months... Continue reading at The Bookseller
[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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Penguin Random House posted total revenue of 1.46 billion euros in the first half of 2014 and operating EBITDA of 159 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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There was a time when Barnes & Noble was so big, so dominating, that even Tom Hanks managed to look like a jerk when he played a book-chain executive. But times have changed, and as people began to order their books online -- or even download them --... Continue reading at Engadget
[ Engadget | 2014-08-28 00:00:00 UTC ]
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With Barnes and Noble reduced to borrowing Samsung tablets and Sony giving up altogether, only Kobo stands in the way of Amazon's total ebook domination. Now, the company is hoping to steal a march on its rival by introducing the first waterproof... Continue reading at Engadget
[ Engadget | 2014-08-27 00:00:00 UTC ]
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EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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How is it professional book critics can pump out scores of reviews a year when many of us struggle just to read one book a week? They are told what to say. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-22 00:00:00 UTC ]
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