Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
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Women's health magazine Self is ending its print edition after nearly four decades to focus on its website and video on social-media sites Continue reading at ABC News
[ ABC News | 2016-12-02 00:00:00 UTC ]
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The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
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Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. The post Bauer Launches Digital U.S. Edition of Empire Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-15 00:00:00 UTC ]
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After 15 years, the November/December issue will be its last. The post Mental Floss Shutters Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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Academic discovers dramatically altered stretches of narrative while researching a paper on David Mitchell’s bestselling novelDavid Mitchell’s Cloud Atlas is a popular choice for book groups around the world. But it turns out that American readers may be enjoying a rather different experience to... Continue reading at The Guardian
[ The Guardian | 2016-08-10 00:00:00 UTC ]
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Kensington Publishing will add a mass market paperback line to its Lyrical Press imprint, Kensington’s digital first unit that it bought in January 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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ALM says the legal magazine's readers have left print for digital, so it must do the same. The post InsideCounsel Folds Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-26 00:00:00 UTC ]
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Special-interest publisher looks to expand media business by covering the growing UAV industry in print. The post Kalmbach Expands Drone360 with Bimonthly Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-23 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Bimonthly science magazine looks to expand circulation, sales and marketing. The post Nautilus Partners with MIT Press to Co-Publish Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-26 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Will go digital-only along with Book Business, with plans for more events and webinars. The post Publishing Executive Shutters Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-12 00:00:00 UTC ]
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Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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December 27 will mark the final appearance of the print section, which was launched with great fanfare as a 24-page weekly supplement in 2012. In addition to books reviews, it featured author interviews, essays, literary news and a weekly work o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-11 00:00:00 UTC ]
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