Still on Shaky Ground, Publishers Seek More Stability in 2019

The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies. The pink slips reflect the industry’s precarious position as it adjusts to a new world of data-driven advertising, digital-native audiences and continually shrinking newsstand sales. Still, opportunities remain for those publishers willing to make necessary changes. Outlets that can reach niche audiences, have a high-quality product and have found ways to monetize their data are finding new ways to thrive. “The industry is suffering right now, but there are things to be somewhat excited about,” says Bill Beuttler, a magazine journalism professor at Emerson College. “The strong magazines will survive, and the ones that remain are going to be good ones.” Below are the biggest trends to emerge (or endure) during the first quarter of 2019, and what they mean for the quarters—and years—ahead. Building (Pay)walls A growing number of companies are looking for ways to put at least some of their content behind a paywall, with some companies publicizing a bigger commitment to the shift than others. Most notably, Condé Nast announced in February a plan to charge readers for access to at least some content from its more than 20 brands, after initial experiments with soft paywalls at crown jewels The New Yorker, Wired and Vanity Fair. The new version of the paywall is more dynamic than the one-size-fits-all versions that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-11 00:00:00 UTC ]
News tagged with: #newsstand sales #cut back #increasing reliance

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