Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
News tagged with: #frankfurt appeared #springer nature #academic publishing

Other news stories related to: "Springer Nature Introduces New Brand to Frankfurt"

Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future growth #newly-created role #marketing manager

Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing business #retail week #nursing times

How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #facebook messenger

Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #main characters #traditional publishers #brand appeared

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #larger reach #morgan stanley

What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #facebook live

Foyles unveils branded stationery range

Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller

[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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EnsembleIQ Taps Jeff Greisch as Chief Brand Officer

The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales operations

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing companies

Introducing The Brothers Karamazov

This article is part of A Year of Great Books, a Slate Academy. Laura Miller and John Dickerson will discuss Dostoyevsky’s The Brothers Karamazov on the Year of Great Books podcast in January. To learn more, read Laura Miller’s introduction to the series, or visit Slate.com/GreatBooks. Continue reading at Slate

[ Slate | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john dickerson #laura miller #great books

Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal finance #real estate

Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #longest line #waiting list #mobile apps #mobile web

Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs

'A significant book fair doesn't seem to have been able to come into being in Central and Eastern Europe" says Hungary's Zsuzsanna Szabó. The post Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eastern europe #book fairs #post frankfurt

A Week at the Frankfurt Book Fair

Andrew Harwell, senior editor at HarperCollins Children's Books and winner of PW's second annual Star Watch award, shares his notes and pictures throughout his week at the Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins children #senior editor #andrew harwell

Film deal for hyped Frankfurt children’s title

Twentieth Century Fox has signed the film rights to Jessica Townsend’s Nevermoor, a children’s manuscript that was subject to an eight-publisher auction at the Frankfurt Book Fair last month. Continue reading at The Bookseller

[ The Bookseller | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eight-publisher auction #jessica townsend #film rights #film deal

Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book summit #nielsen children #top brands

A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commercial breaks #hearst magazines #digital properties

Norway Opens Its Preparations for Frankfurt Guest of Honor 2019

Forming its steering committee three years ahead, the land of Karl Ove Knausgård and Jo Nesbø inspected the 2016 Frankfurt Guest of Honor project at Buchmesse. Even as France takes on the mantle of Frankfurt Book Fair’s Guest of Honor project for 2017, the leadership of the 2019 Guest of Honor... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #years ahead #frankfurt guest

Frankfurt Industry Notes: Book Fair Attendance Figures, Carolin Emcke’s Prize

As Frankfurt Book Fair’s press officers report a slight increase in trade-visitor attendance this year, the German trade gives Carolin Emcke its 2016 peace prize. A reminder here that many more articles of this kind bring to light various moments and programs at the just-ended Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #german trade #slight increase #carolin emcke