Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]

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Building a Literary Village (shelftalker)

Talking about family, identity, and the power of tears with Mitali Perkins and the Anti-Defamation League Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-17 12:00:58 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | All news stories tagged with: #direct-to-consumer brands #ad revenue #post youtube


“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | All news stories tagged with: #declining steadily #test kitchen


Panel Mania: BTTM FDRS by Ezra Claytan Daniels and Ben Passmore

Written by Ezra Claytan Daniels ('Upgrade Soul') and drawn by Ben Passmore ('Your Black Friend'), 'BTTM FDRS' is a savvy, albeit grisly, comic urban monster story for the social media generation. This is a 10-page excerpt from 'BTTM FDRS' which will be published in June by Fantagraphics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
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New Owner and Management Team for David R. Godine

Longtime Boston publisher David R. Godine is stepping down at the end of the year from his eponymous publishing house, and new owner William N. Thorndike is already beginning to shape the press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #management team


Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand

Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #oni press #lion forge


Cornerstone unveils branded piano for James' The Mister

Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sloane square


Pickled Pepper Books looks to franchise bookstore brand

North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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McGregor joins 2019 judging panel for David Cohen Prize

Novelist Jon McGregor will help to judge the £40,000 David Cohen Prize for Literature as part of the newly unveiled panel. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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NBA playoffs: Ben Simmons triple-double leads 76ers to Game 2 win over Nets

Ben Simmons got an earful from the Philly crowd. With the same 76ers fans Simmons put on blast for booing in the playoff opener now going wild in Game 2, Simmons cupped a hand to his right ear just like Allen Iverson's signature move to spur the cheers even louder. And he did it with Iverson... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #allen iverson #playoff opener #ben simmons


Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital experiences #digital experience #making room


Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #top tips


Influx builds links with Penguin India

Influx Press have made their first deal with Penguin India, as the independent publisher aims to develop more links with the country. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #influx press #penguin india


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand licensing #publishers appeared #digital publishers


PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand director #prh children


Libreka and OverDrive in German-Language Partnership; Bookwire Builds Audiobook Service

Using Libreka's positioning in the German-language markets, Rakuten OverDrive opens a new partnership, as Germany's Bookwire expands internationally and wins a Digital Publishing Award. The post Libreka and OverDrive in German-Language Partnership; Bookwire Builds Audiobook Service appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #flat fee #digital products


5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent sources


Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #all-time record #online editor #digital editor