Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]

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Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired

A partnership with PRH lets Kinokuniya consumers compare English and Japanese editions. And a building in which Hemingway once was printed has been bought. The post Industry Notes: Kinokuniya Partners With PRH on Ebooks; ‘Scribner Building’ Acquired appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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Bank of Montreal to move NYC headquarters to former Conde Nast building

Bank of Montreal has signed a 15-year lease for six floors at 151 W. 42nd St., the Times Square skyscraper that used to house publishing company Conde Nast. The Canadian bank’s capital-markets... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-04-03 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #email newsletters


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loyal audience #revenue streams #news publisher #beast mode #brand appeared


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival


Tross leaves Hodder for Bookouture as Bord builds non-fiction list

Hodder crime and fiction publisher Ruth Tross is joining Bookouture as a publishing director while Claire Bord will start commissioning the digital imprint’s first non-fiction titles. Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction titles #digital imprint #claire bord


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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London Book Fair’s International Excellence Awards Honor ‘Publishing To Build a Better World’

Even as the UK Parliament was compounding the UK's confusion on Brexit at Westminster Tuesday evening, the London Book Fair International Book Awards audience cheered internationalism and cross-cultural solidarity in the largest yet round of honors for the program. The post London Book Fair’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk parliament


Building bridges

The recipient of the LBF Lifetime Achievement Award, Dorotea Bromberg, reveals how she and her father built their eponymous list. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #niche followings #broader strategy #branded content


This $19 eBook bundle can teach you how to build your own robots

Robots have appeared in popular culture since the early 20th century. And, most of the time, those appearances have led to the fear and mystification of technology. In reality, robots are nothing more than machines following a set of instructions. And now virtually anyone can get acquainted with... Continue reading at PC World

[ PC World | 2019-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #normal price #popular culture


Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City

The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global community #books salon #post children #book publishers


How to build a relevant book festival now

Kerry Hudson explains how the Breakthrough Festival came about, and how it is different to traditional literary festivals. Continue reading at The Bookseller

[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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The Top 5 most creative brand ideas you need to know about now

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age

[ Advertising Age | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book #oscar-nominated films #academy awards


Learn to build robots and drones with Humble's cheap Raspberry Pi and Arduino ebook bundle

Arduino boards and the Raspberry Pi have taken the DIY computing world by storm, allowing users to create wildly inventive projects while learning programming and electronic building skills. If you’re just looking to get into the world of microcontroller boards, though, it can be a little... Continue reading at PC World

[ PC World | 2019-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #purchase price #total list #allowing users #raspberry pi


Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary

The program, which features international work experience and travel, supports literary agents and rights directors in their formative professional years and is an initiative of the Deborah Rogers Foundation. The post Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rights directors


A M Heath rights assistant wins £10,000 David Miller Bursary

Prema Raj, a rights assistant at A M Heath, has won this year’s £10,000 Deborah Rogers Foundation David Miller Bursary. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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