Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]

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Books Matter: HCCP’s David Moberg on the Future of Christian Publishing

Group publisher of HarperCollins Christian Publishing David Moberg reflected on the birth of faith-based publishing, the ways it’s changed and stayed the same, and what to expect in the future during PWedu’s Christian Publishing Summit on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #publishing summit #faith-based publishing #group publisher #christian publishing #david moberg


Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | All news stories tagged with: #retain talent #magnolia journal #chip gaines #meredith magazines #main stage


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | All news stories tagged with: #full potential #emailed questions #personal finance #sports illustrated


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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'Animals feared him': fake David Cameron memoir cover spotted in bookshop

Complete with endorsements from Donald Trump and Judy Murray, the parody jacket turned up in a branch of FoylesThere are large acts of protest, such as the People’s Vote march that took place in London on Saturday. And then there are smaller ones, such as the work of the as yet unidentified... Continue reading at The Guardian

[ The Guardian | 2019-10-21 12:46:59 UTC ]
More news stories like this | All news stories tagged with: #memoir #lunch break #judy murray #david cameron


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | All news stories tagged with: #digital media #daily basis #revenue streams


Seventh university presses convention seeks to build on sector’s broad appeal

Occupying a unique place in the publishing ecosystem, many university presses are achieving crossover hits. But balancing that with their bread and butter can be a challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 19:31:14 UTC ]
More news stories like this | All news stories tagged with: #university presses #publishing ecosystem #unique place #broad appeal


The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | All news stories tagged with: #digital media


Elton John 'in conversation' event with David Walliams in November

Elton John will be appearing in conversation with David Walliams at an exclusive event in celebration of the singer songwriter’s newly released autobiography, Pan Macmillan has announced. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 02:22:32 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan #david walliams #elton john


Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom

The National Book Award finalist answers 10 questions about her debut memoir The Yellow House. The post Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-10-11 13:00:04 UTC ]
More news stories like this | All news stories tagged with: #national book award #memoir #debut memoir #yellow house


Build that wall, and paint the pointy parts ‘flat black’!

In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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Europa lands Ben Hopkins debut

Europa Editions will publish Cathedral by screenwriter and debut author Ben Hopkins next year.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 10:30:04 UTC ]
More news stories like this | All news stories tagged with: #debut author #europa editions


Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | All news stories tagged with: #fearne cotton


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | All news stories tagged with: #hearst #revenue streams #brand licensing #hearst pushes


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | All news stories tagged with: #hearst #print circulation #brand licensing #hearst pushes


No Direction Home: On Ben Lerner’s “The Topeka School”

AN ADOLESCENT NAMED Adam Gordon is the protagonist of Ben Lerner’s new novel, The Topeka School. He shares this name with the narrator of Leaving the Atocha Station, Lerner’s debut novel from 2011. Leaving the Atocha Station was about the quarter-life crisis of a talented misanthrope;... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-09 12:30:44 UTC ]
More news stories like this | All news stories tagged with: #debut novel #quarter-life crisis #topeka school #ben lerner


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | All news stories tagged with: #comic book #box office #public criticism #suicide squad #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix