Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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An author looks back on “Scary Stories to Tell in the Dark,” a book series that terrified him as a child and inspired him as an adult. Continue reading at The New York Times
[ The New York Times | 2019-08-07 14:00:06 UTC ]
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Octopus imprint Cassell has bagged the rights to a fresh book of dad jokes from the creators of hugely popular Instagram account @DadSaysJokes. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 17:51:07 UTC ]
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Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 15:29:10 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Books by Fiona Barton, Steve Cavanagh and Elly Griffiths are among the winners of this year’s Dead Good Reader Awards for crime and thriller novels. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 02:40:27 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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On this day in 1901, Dame Barbara Cartland was born. She lived to 98, and in that time wrote 723 novels (mostly romance), which sold more than 750 million copies combined. She is the Guinness World Record-holder for most books published in a single year (191), and that’s honestly not even the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-09 19:52:49 UTC ]
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Sophie Jai's debut novel Wild Fires was selected out of 200 entries to win The Borough Press and The Good Literary Agency open submission. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 18:07:57 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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At the start the sitcom was a compelling comment on male insecurity, but it soon descended into cartoonish plotlinesThe 1990s were an innocent time. Tony Blair was a god, Donald Trump was a joke and the world felt hopeful. It really did seem as though things could only get better. In 1992, the... Continue reading at The Guardian
[ The Guardian | 2019-07-01 12:00:23 UTC ]
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Marcy Dermansky’s fourth novel is a story of sex and intrigue set around a beautiful pool at a luxurious house. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 16:46:07 UTC ]
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'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired
[ Wired | 2019-06-25 11:00:00 UTC ]
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Heidi Perks, Dorothy Koomson and Elly Griffiths are among 28 writers to make the Dead Good Reader Awards shortlists, following a record number of nominations. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 02:16:00 UTC ]
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HarperCollins has bought We Just Clicked, described as "a love story for the Instagram generation", and a second novel from romantic comedy author Anna Bell. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 23:59:03 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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As representatives of the Association of American Publishers and other industry players testify on Trump's proposed tariffs on books and other goods from China, StatShot figures for the first quarter are positive. The post In the Shadow of Potential Tariffs on China, AAP StatShot Logs a Good Q1... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-18 02:33:53 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Hachette Books Ireland has snapped up an "incredible" debut novel by Irish journalist Sophie White about the world of Instagram influencers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 14:38:06 UTC ]
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