Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
News tagged with:
#consumer electronics
#sports leagues
#tv shows
Scandinavian media group Egmont has reported a "good year" in its latest financial results with a record revenue of €1.7bn in 2019, but has warned 2020 is expected to be a "challenging year" due to the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 10:30:18 UTC ]
More news stories like this | News stories tagged with:
#challenging year
#good year
#coronavirus outbreak
#egmont
Today, Simon & Schuster announced their acquisition of the first book by Michael Schur, creator of postmodern morality play and philosophical sitcom The Good Place, otherwise known as the best thing on television for a while there. How to Be Good: A Definitive Answer for Exactly What to Do,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-10 16:57:41 UTC ]
More news stories like this | News stories tagged with:
#good place
Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
More news stories like this | News stories tagged with:
#publisher partners
#bloomberg media
#digital trends
#dow jones
#publishers including
Sphere has acquired a "heartwarming" up-lit novel by Rosie Blake, The Gin O’Clock Club, inspired by the author's own "naughty and amazing" Grandad. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 17:58:24 UTC ]
More news stories like this |
The Virago publisher is eloquent and inspiring on writing – but her memoir lacks grit and gossipLennie Goodings has had a long and highly respected career in publishing. She is chair of Virago Press, the pioneering publishing house that champions women’s writing. She’s been with Virago since the... Continue reading at The Guardian
[ The Guardian | 2020-02-23 09:00:48 UTC ]
More news stories like this | News stories tagged with:
#maya angelou
#margaret atwood
#memoir
Little Women, Good Omens and Queenie are among the film, TV and audio adaptations shortlisted for the Creativity Across Media: Entertainment & Originality Awards (CAMEO) awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 03:06:07 UTC ]
More news stories like this | News stories tagged with:
#cameo awards
#good omens
Bad Idea is a newly launched comics publisher designed to revive monthly periodical comics and provide economic support to direct market comics shops. Beginning in May the house will publish a limited number of monthly serials by popular artists, sold exclusively via comics shops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics shops
#bad idea
#limited number
Two authors share the literary agent advice they discovered when they figured out their agents weren't their perfect match and how to break peacefully. The post When Your Agent Isn’t a Good Fit by Jera Brown appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-02-14 11:45:09 UTC ]
More news stories like this | News stories tagged with:
#good fit
#perfect match
#literary agent
Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
More news stories like this |
A decade ago, if you had picked up our first issue of the year, you’d have been greeted with the headline, “‘Things can only get better,’ says trade”. This week’s New Year’s predictions from our leaders and do-ers (see pp14–16) might have produced something slightly less pollyannaish—“Things... Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 03:09:01 UTC ]
More news stories like this | News stories tagged with:
#decade ago
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#international publishing
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
More news stories like this | News stories tagged with:
#gilded age
Headline Home has acquired a "part memoir, part guide", Real Life Money, by the woman who posted anonymously about her journey out of debt as @myfrugalyear on Instagram. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 14:05:55 UTC ]
More news stories like this | News stories tagged with:
#headline home
#part memoir
For almost a decade now, Italian author and academic Giovanni Catelli has been researching and writing about the untimely death of Albert Camus, the French author who died in 1960, at age 46, when a car driven by his publisher swerved off-road and crashed into a tree. Camus’ death was certainly... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-05 17:20:17 UTC ]
More news stories like this | News stories tagged with:
#untimely death
#albert camus
#good idea
#french author
Join us for the next edition of Persist, a feminist book club on Instagram, and check out our winter book pick! Continue reading at Book Riot
[ Book Riot | 2019-12-02 17:35:23 UTC ]
More news stories like this | News stories tagged with:
#book club
What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
More news stories like this | News stories tagged with:
#ultimate guide
#harry potter
HarperCollins Children’s Books is publishing a new "showstopping" children's picture book from author–illustrator team David Walliams and Tony Ross, called The Creature Choir, in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 16:36:42 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
#tony ross
#harpercollins
#picture book
Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-18 05:01:31 UTC ]
More news stories like this | News stories tagged with:
#make money
#conde nast