Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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ShortBox is a one-of-a-kind small press that publishes a carefully curated collection of minicomics and sends them out into the world as part of a mail-order box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot
[ Book Riot | 2020-06-08 10:33:48 UTC ]
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"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-08 04:02:00 UTC ]
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In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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Editors and agents have backed escapism and feel-good fiction to succeed during the pandemic and in its aftermath, with Covid-19 fiction appearing to be some way off. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 15:38:41 UTC ]
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Old-school politics and partisanship fueled the speaker’s rise, Molly Ball writes. Continue reading at The Washington Post
[ The Washington Post | 2020-05-08 12:00:00 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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In the first two months of 2020, sales in Lagardère's worldwide publishing group were up 5.3% over the comparable period in 2019, but fell 19% in March. For April, Lagardère said it expects global publishing sales to be down 45% from April 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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These days, everything feels a little bit bleaker than usual. But one thing that genuinely made me smile as I was panic scrolling last week? The clever designs of Read Books, Serve Looks, otherwise known as Thom Stead (Instagram bio: “quarantined gay serving book inspired looks”), who recreates... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-16 16:30:31 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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These 20 feel-good science fiction books will suit different tastes and moods, but they’re all comfort food of some variety. Continue reading at Book Riot
[ Book Riot | 2020-04-14 10:34:55 UTC ]
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Jean-Marie Gustave Le Clézio, French author and laureate of the 2008 Nobel Prize in Literature, is commonly known as J.M.G. Le Clézio, an abbreviation he rather fancies. His numerous works complement his life’s many journeys, reflecting the injustice and beauty of near and far-away lands. He has... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-13 08:48:38 UTC ]
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San Francisco’s iconic City Lights bookstore, which has been an anchor of the city’s literary world since Lawrence Ferlinghetti founded it in 1953, is asking for help to stay financially afloat as its doors remain closed. The store launched a GoFundMe campaign to raise money for staff and to pay... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-10 16:03:18 UTC ]
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Publishing sales got off to a decent start in 2020—but as the new coronavirus increased its grip on the country’s economy, sales have softened. The business outlook for the second quarter is, at best, uncertain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 09:01:20 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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