Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Chair of Virago Lennie Goodings is presenting a radio programme about legendary editor Max Perkins and editor relationships today for BBC Radio 4, with guests including Sarah Churchwell, Emma Paterson, Colm Toibin and Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 02:43:10 UTC ]
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Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot
[ Book Riot | 2021-01-11 11:33:00 UTC ]
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"It's really special that, with a book about female friendship, we have genuinely become friends through doing it,” says Lauren Ace. She is talking about illustrator Jenny Løvlie, and the pair’s début picture book The Girls, which was published in 2018 and went on to win Illustrated Book of the... Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 01:57:49 UTC ]
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'Maybe there are lessons to be learned from rule-breaking,' writes Richard Charkin, with a new memoir as his case in point. The post Richard Charkin: ‘Thank Goodness for the Rule-Breakers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 13:04:57 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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On foreign policy, Obama’s memoir reveals a president fully aware of many of his shortcomings, and ambivalent about many of his accomplishments. Continue reading at Slate
[ Slate | 2020-11-20 21:32:35 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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Whether you're looking for great book themed fabric for a new mask, for a pillow case, or a tote bag, you'll find the perfect pattern here. Continue reading at Book Riot
[ Book Riot | 2020-11-20 11:32:00 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
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Edward P. Jones’s The Known World occupies a somewhat odd space in the literary canon: it is highly decorated, a Pulitzer Prize winner, and it was even a bestseller, but 17 years after its publication, it feels curiously underread. I acknowledge, of course, that all notions of “underread,” like... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-05 08:49:24 UTC ]
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The Pacific Northwest Booksellers Association gathered on Zoom for its annual membership meeting this week. Despite a difficult year, attendance was good and leadership said the organization is in strong financial shape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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The Good Literary Agency (TGLA) has hired Kemi Ogunsanwo as an agent, tasked with building a list across fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 03:35:01 UTC ]
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In packed workshop sessions and thematic buzz panels, booksellers and editors were able to rekindle much of the educational reason for attending—and some of the interpersonal reasons as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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