Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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A library goldfish finds a new job as a therapy fish and more good book news this week. Continue reading at Book Riot
[ Book Riot | 2021-11-12 11:41:00 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Reeder, a professor of New Testament and co-coordinator of the gender studies program at Westmount College, introduces a new interpretation to the Samaritan woman in John 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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Lots of good bookish things happened this week, including research that proves libraries lead to healthier, more equitable communities. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:42:00 UTC ]
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A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation
[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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Book sales should finish 2021 on a good note, but a number of factors could mean softer sales in early 2022, NPD BookScan noted during a webinar on third-quarter sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Scholastic reported higher sales and a smaller loss in the first quarter of fiscal 2022 compared to the first quarter of fiscal 2021, and while it said business is improving, it did point to some “headwinds” which all publishers are facing: rising costs and disruptions in the supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot
[ Book Riot | 2021-09-10 10:37:00 UTC ]
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A look at several books that celebrate and analyze star attractions from the twilight zone of zoological fantasy. Continue reading at The Washington Post
[ The Washington Post | 2021-08-18 12:00:00 UTC ]
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Octopus is to release Happy Healthy Strong, the new exercise and lifestyle guide from fitness technology entrepreneur, personal trainer and author Krissy Cela. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 18:33:00 UTC ]
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The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian
[ The Guardian | 2021-08-16 16:19:00 UTC ]
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A watershed legal case in the 1960s is the backbone of Zoë Playdon‘s investigation into how trans rights have regressed over the past 50 years. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 00:56:59 UTC ]
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Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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