Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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He released an eight-episode documentary entirely via 90-second Reels, and the result is stunning. British botanist James Wong broke into TV in his twenties with the BBC series Grow Your Own Drugs, and although he’s gone on to be an award-winning garden designer and best-selling author of... Continue reading at Fast Company
[ Fast Company | 2023-07-06 07:00:00 UTC ]
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Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction. The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
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Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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Libraries are for everyone, no matter your background, identity, or experiences. These pride in the library goods highlight that. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2023-06-14 10:37:00 UTC ]
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The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today
[ World Literature Today | 2023-05-26 18:30:53 UTC ]
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America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate
[ Slate | 2023-05-26 09:50:00 UTC ]
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Today in good news, the American Booksellers Association announced that membership is at its highest level in 20 years. Per reporting by Hillel Italie at the Associated Press: The ABA added 173 members last year, and now has 2,185 bookstore businesses and 2,599 locations. Three years after the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-22 15:55:36 UTC ]
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Some in the book industry have already begun exploring automation of its pitches to readers. We took this functionality for a test drive“Blurb writing is a mini art form,” Iris Murdoch once wrote in a letter to former Penguin blurb writer Elizabeth Buchan. And like many other art forms,... Continue reading at The Guardian
[ The Guardian | 2023-05-16 09:00:05 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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'Pysch' co-stars Dulé Hill and Jazmyn Simon have turned the daily affirmations they repeat with their two kids into a children's book released this week. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-03 16:25:25 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
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Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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As Christmas came to be celebrated in the home, choosing the right volume was a way to show intimate understanding of the person opening the package. Continue reading at The New York Times
[ The New York Times | 2022-12-02 15:52:40 UTC ]
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