Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
News tagged with:
#consumer electronics
#sports leagues
#tv shows
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video advertising
#bright spot
#online publishers
#increasingly experimenting
Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wsj
#day appeared
#traditional publishers
#newfronts presentation
#interactive video
#boost engagement
Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#sb nation
#digital video
#traditional tv
#hollywood reporter
Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young son
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#digital distribution
#varied landscape
#20th anniversary
#libraries
It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
More news stories like this | News stories tagged with:
#past decade
#pay $5
#full control
#living room
#20th anniversary
#digital media
Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot
[ Book Riot | 2024-02-28 17:08:24 UTC ]
More news stories like this | News stories tagged with:
#book news
Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with:
#hardback books
#publishing contract
#hardback
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with:
#video content
#associate director
#digital media
Holiday sales of print books followed a small increase over Thanksgiving week with a 4.2% gain last week over the week ended December 3, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#good week
#thanksgiving week
#holiday sales
#print books
#small increase
#2% gain
#circana bookscan
By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature
[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
More news stories like this | News stories tagged with:
#short stories
Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | News stories tagged with:
#memoir takes
#stephanie land
#blockbuster debut
#memoir
“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
More news stories like this | News stories tagged with:
#memoir
Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Horror fans, this is the month where we all grow into our full power, and October is choc full of great new horror book releases, including Out There Screaming: An Anthology of New Black Horror edited by Jordan Peele. Continue reading at Book Riot
[ Book Riot | 2023-10-06 10:31:00 UTC ]
More news stories like this | News stories tagged with:
#jordan peele
#anthology
Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
More news stories like this | News stories tagged with:
#elon musk
#times book
Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | News stories tagged with:
#video shows
These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#video game
#listening experience
#audiobook
Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#reading life
#good book
Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
More news stories like this | News stories tagged with:
#prize money
#real people
#book based
#literary award
#bookstore