Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
News tagged with:
#consumer electronics
#sports leagues
#tv shows
Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post
[ The Washington Post | 2020-09-18 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#behind-the-scenes account
Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian
[ The Guardian | 2020-09-04 14:00:57 UTC ]
More news stories like this | News stories tagged with:
#make room
#online events
#living room
#disabled people
#chronic illness
#publishers association
#publishing industry
The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
More news stories like this | News stories tagged with:
#bumper autumn
#booksellers association
Ex-White House protocol chief Capricia Penavic Marshall on diplomatic details that matter. Continue reading at The Washington Post
[ The Washington Post | 2020-08-21 12:00:00 UTC ]
More news stories like this |
Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with:
#women don
I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 19:53:50 UTC ]
More news stories like this | News stories tagged with:
#writing poetry
#instagram poet
#english teacher
#good place
#good fit
#written word
Quarto's revenues fell by 17% year on year in the first half of 2020, hit by the coronavirus pandemic, but UK c.e.o. Polly Powell has hailed a good trade performance for her side of the business. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 11:49:36 UTC ]
More news stories like this | News stories tagged with:
#polly powell
Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
More news stories like this | News stories tagged with:
#video series
#tough times
Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 06:25:19 UTC ]
More news stories like this | News stories tagged with:
#fiscal year
#fourth quarter
#scholastic
In case you forgot: in 2016, legendary civil rights leader and Congressman John Lewis won the National Book Award for Young People’s Literature, along with co-writer Andrew Aydin and artist Nate Powell, for his graphic novel March: Book Three, the third volume in his trilogy about his... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-20 13:26:18 UTC ]
More news stories like this | News stories tagged with:
#good day
#graphic novel
#national book award
Savvy readers know from the get-go that the title of Kim’s debut thriller must be ironic. Continue reading at The Washington Post
[ The Washington Post | 2020-07-15 05:17:42 UTC ]
More news stories like this | News stories tagged with:
#domestic suspense
#debut thriller
Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | News stories tagged with:
#playing field
#existing content
#digital publisher
Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
More news stories like this | News stories tagged with:
#highest quality
#streaming services
#licensed titles
#libraries
HQ has acquired a memoir by the co-founder of the Women’s Equality Party Catherine Mayer and her mother Anne Mayer Bird, written after they were both widowed within weeks of each other just before the Covid-19 lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:16:03 UTC ]
More news stories like this | News stories tagged with:
#covid-19 lockdown
#memoir
Five new and upcoming titles address how sound resonates in the spiritual life, in mindfulness, or in turning in to God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
More news stories like this |
ShortBox is a one-of-a-kind small press that publishes a carefully curated collection of minicomics and sends them out into the world as part of a mail-order box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot
[ Book Riot | 2020-06-08 10:33:48 UTC ]
More news stories like this | News stories tagged with:
#library staff
#global pandemic
#libraries
"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-08 04:02:00 UTC ]
More news stories like this | News stories tagged with:
#publishers set
#magazine publisher
In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
More news stories like this | News stories tagged with:
#cormac mccarthy
#dr. seuss