So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'

[ AdWeek | 2014-10-03 00:00:00 UTC ]
News tagged with: #consumer electronics #sports leagues #tv shows

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It’s always a good time to revisit the brilliance of Elizabeth Bishop

And here’s the perfect excuse: Thomas Travisano’s excellent biography, “Love Unknown.” Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 16:44:17 UTC ]
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Sales Flat at HBG in Q3, But Expects Good Finish for 2019

Revenue at Hachette Book Group fell marginally in the third quarter ended September 30, 2019, dipping just 0.3%, parent company Lagardère reported. One reason for the small decline was slowing sales of the longtime backlist bestseller 'You Are a Badass.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Penguin signs Instagram's Five Minute Mum

Penguin UK has snapped up the first book by Instagram star Daisy Upton, also known as "Five Minute Mum". Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:11:35 UTC ]
More news stories like this | News stories tagged with: #minute mum #penguin uk

USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
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404 Ink lands Donnelly book on video games and mental health

Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 16:31:20 UTC ]
More news stories like this | News stories tagged with: #video games #mental health

Is this inclusive? Why only 4% of children's book heroes are BAME – video

More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian

[ The Guardian | 2019-10-29 10:10:28 UTC ]
More news stories like this | News stories tagged with: #uk schools #publishing industry #children's book

This Mexico City Artist Created an Instagram-Based Library

A curious account popped up in my Instagram feed this past August that put my ideas about the limits of lending libraries to the test. The account, @tlacuilobiblioteca, which advertises itself as a public lending library, announced a slate of obscure titles in Spanish and English up for grabs in... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-28 08:47:50 UTC ]
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The Problem(s) with Damaged Goods

An indie bookseller urges publishers to pay more attention to the way they ship their cargo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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National Geographic Turns Its Instagram Account Over to Women of Impact

National Geographic is turning its Instagram account over to the women this week. The science, adventure and exploration content publisher is celebrating its Women of Impact month, highlighted by the November issue of its magazine, which debuted Oct. 15. National Geographic director of Instagram... Continue reading at AdWeek

[ AdWeek | 2019-10-23 13:00:11 UTC ]
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Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
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What Makes a Good Comic Book Adaptation?

Is it panel-to-panel representation? Is it casting? This reader has some opinions on what makes a good comic book adaptation, and some good candidates. Continue reading at Book Riot

[ Book Riot | 2019-10-03 10:42:51 UTC ]
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Tariffs on E.U. Goods to Include Books

New tariffs imposed by the Trump administration on goods imported from the European Union will include books produced in Germany and the U.K. These titles will be subjected to a 25% tariff beginning October 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Join Us for Persist: A Feminist Book Club on Instagram

Join us for the ne edition of Persist, a feminist book club on Instagram, and check out our fall book pick! Continue reading at Book Riot

[ Book Riot | 2019-09-04 18:56:38 UTC ]
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Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
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Instagram food blogger Forlan signs with Black & White

Black & White Publishing has snapped up Edinburgh-based food and drink reviewer Ailidh Forlan's take on street food. Continue reading at The Bookseller

[ The Bookseller | 2019-08-16 12:35:25 UTC ]
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