Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon. The post Video Briefing: BuzzFeed layoffs prompt new talk of mergers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-30 00:00:00 UTC ]
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Award-winning author David Diop is the client of a new one-woman literary agency in France. Looking at her rights sales, you can understand the agency's name: So Far So Good. The post Rights Sales for the Winner of the Prix Goncourt des Lycéens: ‘So Good’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-25 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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The Portland Press Herald in Maine said it would bring back its local book reviews if the author and his followers brought in 100 new subscriptions. They brought in twice that. Continue reading at The New York Times
[ The New York Times | 2019-01-14 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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In a year-end holiday letter ABA CEO Oren Teicher thanked publishers for reducing the cost of goods, enabling bookstores to be more profitable. He also said sales were up 5% for the year over 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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The Borough Press has teamed up with The Good Literary Agency to open submissions for un-agented BAME writers, with the one winning applicant set to secure a £10,000 publishing contract, agency representation and mentoring from writer Nikesh Shukla. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Michael Joseph is looking to clean up in 2019 with a book from Instagram star Mrs Hinch, secured in an 11-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Michelle Obama’s book was a big hit at indies, but booksellers are keeping an eye on key titles amid reports of potential shortages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
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At the annual meetings of the American Academy of Religion and the Society of Biblical Literature in Denver, Colo., held Nov. 17-21, hot topics included diversity, immigration, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Remember Milo Yiannapolous? The self-described provocateur who now lacks a job at Breitbart, a book deal with Simon & Schuster and a Twitter account can add one more deletion to the list: an Instagram post. Unlike Alex Jones, Yiannapolous has mai... Continue reading at Engadget
[ Engadget | 2018-10-26 00:00:00 UTC ]
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Sales of adult books rose 5.2% in August over August 2017 and sales in the children's/young adult category increased 7.5% over last August, according to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Jane Lawson at Transworld has won UK and Commonwealth rights (excluding Canada) to a “soaring” début, after triumphing in a six- publisher auction with a significant six-figure bid. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-09 00:00:00 UTC ]
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Cybersecurity is full of hard problems, but perhaps none so difficult as securing the supply chain for our electronic devices. That’s why the report published this week by Bloomberg about Chinese spies secretly planting microchips in American electronics in order to conduct espionage is so... Continue reading at Slate
[ Slate | 2018-10-05 00:00:00 UTC ]
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