So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'

[ AdWeek | 2014-10-03 00:00:00 UTC ]
News tagged with: #consumer electronics #sports leagues #tv shows

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13 feel-good books to brighten your summer

No disrespect meant to the downers of the literary world, but sometimes you just want a book that makes you smile. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:15 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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In ‘Remarkably Bright Creatures,’ an octopus tells a feel-good story

Shelby Van Pelt's novel joins the menagerie of books told from an animal's perspective. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 15:20:36 UTC ]
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Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat?  Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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11 Best Books About Prison (Plus One for Good Behavior)

Daniel Genis, author of the new memoir 'Sentence: Ten Years and a Thousand Books in Prison,' recommends 11 essential books about life behind bars. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-12 04:00:00 UTC ]
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Here it is, the only good book trailer ever made.

Look at these lads go! (They are holding a copy of Don Winslow’s forthcoming novel, City on Fire, which comes out in April.) A 47 second break from the world to make you smile!pic.twitter.com/O48b1Kq8zm — Don Winslow (@donwinslow) March 9, 2022 Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-09 19:35:34 UTC ]
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Introducing Huang Beijia’s ‘I Want to Be Good’

Phoenix Publishing and Media Group offers contemporary voices in its newly launched Jiangsu Literature Translated series. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-21 05:00:00 UTC ]
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LeVar Burton Chimes In On Banned Books Debate: 'That's Where The Good Stuff Is'

In a "Daily Show" skit, the "Reading Rainbow" icon urges youngsters to seek out several controversial titles even as he's blocked from doing so himself. Continue reading at The Huffington Post

[ The Huffington Post | 2022-02-16 23:30:04 UTC ]
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Good Vibes for King as Hay House sales top one million

Vex King's personal development book Good Vibes, Good Life has now sold one million copies globally, according to publisher Hay House, alongside clocking up 100 weeks on the Sunday Times non-fiction paperback bestsellers list. Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 07:43:37 UTC ]
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W H Smith sales hit 85% of 2019 levels after good Christmas trading

W H Smith has reported a "good performance" for the 20-week period to 15th January 2022, with total group revenue at 85% of 2019 levels.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 20:43:57 UTC ]
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That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
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Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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After a Good 2021, Pietsch Sees Some Lingering Issues

In a letter welcoming the Hachette Book Group staff back from the holiday break, CEO Michael Pietsch called 2021 “a very successful year for HBG," while also noting that challenges such as supply chain disruptions and return-to-office uncertainties didn't end with the arrival of a new year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Video: From Barack Obama to Billie Jean King, L.A. Times Book Club looks back on an eventful 2021

The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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The Transformative Joy of A Good Breakup

Lee Lai’s Stone Fruit is the kind of book that stays with you. Since I finished reading it, the graphic novel has been lingering in the corners of my mind, sticky and sweet as a nectarine. It’s a book about family, breakups, queerness, childhood, sisters, and healing, but most of all, Stone... Continue reading at Electric Literature

[ Electric Literature | 2021-12-09 12:00:00 UTC ]
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Waterstones 'in very good shape' for Christmas, says Daunt

Waterstones m.d James Daunt says the retailer is in "very good shape" heading towards Christmas, despite issues with the global supply chain. Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 01:00:41 UTC ]
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Pamela Paul and Cecilia Kang on the Good, the Bad, and the Ugly of the Internet

Author and editor of the New York Times Book Review Pamela Paul and New York Times journalist Cecilia Kang join hosts Whitney Terrell and V.V. Ganeshananthan to consider how social media and search engines have changed everyday life. First, Paul provides a nostalgia tour of pre-internet life,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-02 09:50:49 UTC ]
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What Makes a Good Food Memoir?

What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot

[ Book Riot | 2021-11-26 11:34:00 UTC ]
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Nemo the Library Fish’s New Job, La Revo Books, and More Good Book News This Week

A library goldfish finds a new job as a therapy fish and more good book news this week. Continue reading at Book Riot

[ Book Riot | 2021-11-12 11:41:00 UTC ]
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Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
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