Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate "sponsored" section.The price is similar to what a brand would pay to take over a publisher's Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Tracey Rose Peyton is the guest. She is the author of the debut novel Night Wherever We Go, available from Ecco Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Brad Listi: This book really brought into focus for me the awful risks and costs of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-03 09:53:42 UTC ]
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The highlight of a new operating structure for Penguin Random House is the creation of separate Random House and Crown adult publishing groups. No replacement has been named for departing PRH US CEO Madeline McIntosh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Children: choose your fighter. In the red corner: evangelist actor, “loving husband,” and new children’s book author Kirk Cameron, who had a crowd of “hundreds” at his Christian-themed children’s book reading in Hendersonville, Tennessee, over the weekend, after conceiving of the “wholesome”... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-27 15:51:22 UTC ]
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Twenty stories written under a pseudonym and never before attributed to Pratchett, who died in 2015, will be released this year by TransworldA collection of newly rediscovered short stories by Terry Pratchett, originally written under a pseudonym, are to be published later this year.The 20 tales... Continue reading at The Guardian
[ The Guardian | 2023-02-27 14:52:08 UTC ]
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Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company
[ Fast Company | 2023-02-21 09:59:00 UTC ]
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A century ago, on February 18, 1923, the first issue of Weird Tales appeared on American newsstands. Subtitled “The Unique Magazine,” it was, as the Encyclopedia of Science Fiction puts it, “the first pulp magazine to specialize in supernatural and occult fiction,” including horror, fantasy,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:56:46 UTC ]
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High court decision relates to previous judgment on allegations of controversial psychiatric treatments at Sydney’s Chelmsford private hospitalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHarperCollins has... Continue reading at The Guardian
[ The Guardian | 2023-02-17 02:54:34 UTC ]
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Stan’s new series adapted Rebecca Starford’s memoir gives brutal and honest insight into the consequences of bullying. Continue reading at The Conversation
[ The Conversation | 2023-02-17 02:14:58 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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While Paul Tremblay is a fan of M. Night Shyamalan's take on his novel 'The Cabin at the End of the World,' he's still chewing over the film's 'way darker' ending. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 14:00:18 UTC ]
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Family memoirs are never about one thing. There’s always a compelling domestic story; in her new memoir, The Critic’s Daughter, Priscilla Gilman tells a fascinating story about her dynamic parents and the literary world that they inhabited. But good memoirs always involve a secondary subplot (or... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 09:54:35 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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An updated version of the author and preacher’s classic My Utmost for His Highest from Our Daily Bread Publishing is set to reach a new generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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As much as Prince Harry's memoir Spare gives the 38-year-old the chance to tell his story in his own words, the book and the media swirl around it have spawned a host of questions — for the Duke of Sussex himself, the Royal Family and the... Continue reading at CBC
[ CBC | 2023-01-15 09:00:00 UTC ]
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Remember Ray’s Occult Books, the rundown Manhattan bookstore opened by an unmoored Ray Stantz between Ghostbusters I and II following the city of New York serving him and his fellow ghostbusters with a judicial restraining order for the property damage incurred during their city-saving battle... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 16:53:03 UTC ]
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JR Moehringer, biographer to stars such as Andre Agassi and a doyen of the genre, was an obvious choice for the Duke of SussexWhen Prince Harry chose to work with ghostwriter JR Moehringer on his institution-shaking memoir, Spare, he was not taking half measures. The American writer and Pulitzer... Continue reading at The Guardian
[ The Guardian | 2023-01-07 18:42:05 UTC ]
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