Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate "sponsored" section.The price is similar to what a brand would pay to take over a publisher's Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 19:00:36 UTC ]
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“I would like not to be a hermit,” the former White House aide says upon the publication of a memoir about her journey down a political rabbit hole. Continue reading at The New York Times
[ The New York Times | 2023-09-23 12:54:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The Pacific Northwest Booksellers Association concluded its Fall Tradeshow in Portland, Ore., with an author breakfast and bookseller education programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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A 12-page excerpt of the new graphic adaptation of historian C.L.R. James’s 1934 play about the Haitian Revolution by Nic Watts and Sakina Karimjee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Praising a strategy for letting PRH publishers work 'more creatively and entrepreneurially,' Bertelsmann's Thomas Rabe announces Nihar Malaviya the company's permanent worldwide CEO. The post Nihar Malaviya Made Permanent PRH CEO by Bertelsmann appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-19 05:41:40 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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A great spaceship can make a science fiction story soar. See if you can guess which stories these famous spaceships belong to. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:36:00 UTC ]
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The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
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Aurora Mattia’s debut novel The Fifth Wound is a fantastical journey through the formulation of one trans woman’s truth. Mattia’s own recapitulation as protagonist Aurora aka @silicone_angel bridges the gap between ancient Greece, Covid-era Brooklyn, and the rolling fields of Iowa searching to... Continue reading at Electric Literature
[ Electric Literature | 2023-09-01 11:00:00 UTC ]
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A lecturer in English literature gets her students to examine children’s books through the lens of race, class and sexuality. Continue reading at The Conversation
[ The Conversation | 2023-08-29 12:24:41 UTC ]
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The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
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At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
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Story windows are something you can find at libraries and are similar to story walks, but what are they? One writer explores. Continue reading at Book Riot
[ Book Riot | 2023-08-18 10:33:00 UTC ]
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Apple has a thing for 10th anniversaries: The iPhone X made its debut a decade after the first iPhone arrived. The rumor mill says Apple Watch’s 10th edition justifies a similarly dramatic reworking of its original template. Reports suggest 2025’s Apple Watch X will ditch the slide-in lugs in... Continue reading at Engadget
[ Engadget | 2023-08-15 11:15:12 UTC ]
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The short stories in Jamel Brinkley's second collection, 'Witness,' don't just reveal stories of violence, gentrification and racism — they put you inside them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-01 13:00:50 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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Will These Stories Ever Be the Same? A Korean Translator’s Misgivings, by Ha-yun Jung Essay [email protected] Mon, 07/31/2023 - 17:32 Photo by Daniel Bernard / UnsplashA translator discovers that an author—whom she has translated and admired for so... Continue reading at World Literature Today
[ World Literature Today | 2023-07-31 22:32:27 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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