Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate "sponsored" section.The price is similar to what a brand would pay to take over a publisher's Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC
[ CBC | 2023-11-08 12:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature
[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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T. Martin Bennett’s new historical novel looks at World War II from the perspective of the Japanese pilot who led the attack on Pearl Harbor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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With Halloween around the corner, Gilbert Cruz talks to the Book Review editors Tina Jordan and Sadie Stein about their favorite creepy books. Continue reading at The New York Times
[ The New York Times | 2023-10-27 15:52:21 UTC ]
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The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:35:00 UTC ]
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The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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From her Louisiana roots to the quasi-imprisonment of her conservatorship, Britney Spears' 'The Woman in Me' paints the pop star's life as a Victorian nightmare. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-20 20:46:28 UTC ]
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The book shares secrets – Mantel’s own alongside those of the writers, historical figures and places she describes. Continue reading at The Conversation
[ The Conversation | 2023-10-19 14:40:38 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times
[ The New York Times | 2023-10-17 15:29:03 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today
[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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These Halloween short stories are free to read online! They're deliciously unsettling, genre-bending, emotional, and even humorous. Continue reading at Book Riot
[ Book Riot | 2023-10-16 10:33:00 UTC ]
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Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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A new collection of her novels and stories is a showcase for a science fiction pioneer. Continue reading at The New York Times
[ The New York Times | 2023-10-08 09:00:34 UTC ]
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It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian
[ The Guardian | 2023-10-07 10:00:09 UTC ]
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More than merely the anti-Amazon, the online book retailer and Brands That Matter honoree has built its own community of devoted readers. Literary staying power can be hard to achieve: Beach reads don’t often become Penguin Classics. The three-year-old Bookshop.org, which sells books to... Continue reading at Fast Company
[ Fast Company | 2023-10-03 07:00:00 UTC ]
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The Paris bookstore Chantelivre, owned by publisher L’École des Loisirs, has opened a 'House of Stories' where kids engage with narratives. The post Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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It occurred at, of all places, a local tapas bar. I was sitting with a group of other Brooklyn moms when someone mentioned that my debut novel was going to be published soon. Everyone congratulated me and asked what the book was about, so I gave them a brief rundown: a group of teenage girls […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-28 08:55:40 UTC ]
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