Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate "sponsored" section.The price is similar to what a brand would pay to take over a publisher's Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times
[ The New York Times | 2024-01-14 10:00:16 UTC ]
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A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering Book Reviews [email protected] Mon, 01/08/2024 - 14:12 In Redolent Rush, a recent short fiction collection published by Hawakal, based in New Delhi, India, we have nineteen... Continue reading at World Literature Today
[ World Literature Today | 2024-01-08 20:12:06 UTC ]
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Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot
[ Book Riot | 2024-01-08 11:32:00 UTC ]
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Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Set in World War II, Vanessa Chan’s utterly gripping debut novel The Storm We Made is the story of an unlikely spy and the consequences of her actions. When Cecily, a bored Malayan housewife in British-colonized Malaya, encounters the charismatic General Fujiwara, she is seduced not only by the... Continue reading at Electric Literature
[ Electric Literature | 2024-01-02 12:00:00 UTC ]
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Bestselling author and journalist is ‘incredibly bowled over’ to receive DBEJilly Cooper has been given a damehood in the new year honours list for her services to literature and charity.The 86-year-old bestselling author and journalist who was awarded a DBE said she was “delighted, bewildered... Continue reading at The Guardian
[ The Guardian | 2023-12-29 22:30:17 UTC ]
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The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
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From a look at how bestselling novelist Colleen Hoover is fueling interest in contemporary Christian fiction to interviews with evangelical superstars David Platt and Beth Moore, here are PW’s most-read religion stories of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News
[ ABC News | 2023-12-08 14:55:07 UTC ]
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PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times
[ The New York Times | 2023-11-17 14:25:02 UTC ]
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