Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate "sponsored" section.The price is similar to what a brand would pay to take over a publisher's Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The writer on the long gestation of Locks – his debut novel set in 90s Merseyside – his work in prisons and what Virginia Woolf has taught him Continue reading... Continue reading at The Guardian
[ The Guardian | 2023-06-17 17:00:19 UTC ]
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A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-12 08:51:53 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Decades after “Are You There God? It’s Me, Margaret,” an anthology and a novel let readers see periods through the eyes of diverse protagonists. Continue reading at The New York Times
[ The New York Times | 2023-06-02 09:00:39 UTC ]
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Mariane Féged, director of Spanish markets at Bookwire, highlights three titles that have been especially popular on the service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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In her No. 1 best-selling picture book, “A Day With No Words,” the debut author shows an average day in the life of a boy who has autism. Continue reading at The New York Times
[ The New York Times | 2023-05-25 09:00:12 UTC ]
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He exploded into the tweedy world of literature, a young, pouting and outrageously brash crusader for prose. Our writer remembers her encounters with the novelist, whose smarts and chutzpah confounded his peers‘You’ll be reading me every now and then at least until about 2080, weather... Continue reading at The Guardian
[ The Guardian | 2023-05-22 05:00:48 UTC ]
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In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
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These must-read short stories on audio will help you break out of reading slumps and give you a taste of an author's style, like Some People Have Real Problems by Brit Bennett. Continue reading at Book Riot
[ Book Riot | 2023-05-17 10:36:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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By Dr Oliver Tearle (Loughborough University) What are the best short stories about painters, artists, and the world of art? From Gothic pioneers like Edgar Allan Poe to realist writers like Edith Wharton, masters of the short story have often touched upon the subject of art and painting, using... Continue reading at Interesting Literature
[ Interesting Literature | 2023-05-10 14:00:48 UTC ]
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'The Last Secret of the Secret Annex' explores the betrayal of Anne Frank to the Nazis and the pain still felt by the family of a woman who had helped hide the Frank family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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By Dr Oliver Tearle (Loughborough University) Many notable short stories focus on the rough passage from childhood to adulthood. Of course, the transition from ‘child’ to ‘adult’ does not happen overnight, and is not the result of a single epiphany of crucial moment, but writers of short fiction... Continue reading at Interesting Literature
[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
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Marriage is a key theme in literature, of course: a fact which need hardly surprise us when we reflect that many people spend the majority of their lives married to somebody else. Marriage also touches upon other prominent themes, including love, commitment, having children, lust, conflict, and... Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-26 14:00:21 UTC ]
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The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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