Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Piketty named FT/McKinsey Business Book of the Year

Thomas Piketty's Capital in the Twenty-First Century has triumphed at the Financial Times and McKinsey Business Book of the Year Awards. Piketty's book, a nearly 700-page exploration of economic processes that concentrate wealth and build inequalities, was chosen as the winner of the £30,000... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Piketty Takes 2014 'FT,' McKinsey & Co Business Book of the Year Award

The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Headline snaps up YouTube's Fleur de Force

YouTube blogger Fleur de Force is to write a guide to fashion, beauty, health and more for Headline. Deputy publishing director Sarah Emsley acquired world rights to The Glam Guide from Rory Scarfe at Furniss Lawton. De Force started making YouTube videos in 2009 and now has 1.5m subscribers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Random House Business Books gets persuasive

Random House Business Books is to publish Pre-suasion by Robert Cialidini, a follow-up to the author’s book Influence (HarperBusiness). Publishing director Nigel Wilcockson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein. In Pre-suasion, Cialdini will build on his... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Meet The Editor: Aleksi Pöyry of Granta Finland

Granta Finland launched a new issue at the 2014 Frankfurt Book Fair: Best of Young Finnish Novelists, published by Otava. We talk with editor Aleksi Pöyry about it. The post Meet The Editor: Aleksi Pöyry of Granta Finland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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How The News Business Can Survive Facebook

The social network's plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath?Facebook recently wrapped up a "listening tour," hoping to lure publishers across the United States to deliver their content pages and news feeds to... Continue reading at Fast Company

[ Fast Company | 2014-11-03 00:00:00 UTC ]
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Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
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McSweeney’s New Business Model: Nonprofit

Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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Martha Stewart Hands Off Magazines' Business Operations to Meredith

Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age

[ Advertising Age | 2014-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paper stock #non-editorial functions #advertising sales #rachael ray #martha stewart #meredith corp #business operations


Meet the Editor: Jill Schoolman

Jill Schoolman founded Archipelago Books in 2003 as a nonprofit focused on publishing foreign-language works in English translation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Introducing Frankfurt’s New Business Club

New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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How Dan Roth became the most powerful editor in business publishing

When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-06 00:00:00 UTC ]
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Religion Update Fall 2014: The Business of Scholarly Publishing

The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Cosmopolitan Assumes Editorial and Business Control of Seventeen

On Sept. 29, Hearst Magazines president David Carey announced the creation of a new "Millennial Group" to better showcase the editorial and marketing common denominators between Seventeen and Cosmopolitan among women and girls born after 1980. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-01 00:00:00 UTC ]
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Christian Fiction Writers Meet Amid Shrinkage, Growth

In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Shortlist Announced for 'FT,' McKinsey & Co Business Book of the Year Award

The winner will be announced at a dinner ceremony on November 11 in London, and will receive £30,000, with each shortlisted author receiving £10,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Comic David Mitchell rails at Amazons cynical life-crushing business style

Online giant operates a rapacious near monopoly, the Observer columnist and Peep Show star tells Booksellers conferencePeep Show star David Mitchell blasted the monopolistic, cynical and frankly life-crushing way that Amazon operates to a roomful of booksellers.The comedian was giving the... Continue reading at The Guardian

[ The Guardian | 2014-09-23 00:00:00 UTC ]
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BISG Annual Meeting Looks Beyond the Book

The Book Industry Study Group Annual Meeting highlighted the growing benefits of data capture and feedback, among other trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Meet the Editor: Jennifer Hershey

Jennifer Hershey’s career came full circle last week when she was promoted to associate publisher of Ballantine Bantam Dell—a role that she’s taking on in addition to her current responsibilities as senior v-p and editor-in-chief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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